Need an expert to help you improve and scale your business?

Hi! I’m Rich and I coach businesses looking to improve their business and move from where they are now.
I work with managers to outline their business systems and then systematically refine their customer + staff experience and the automation in their business. If you want to run a tight ship that out-humans and out-works your competition, start a conversation.



Latest Articles

Case Study: Designjoy, the solo design agency making millions


In this case study, we’re going to dive into the basics of the process (from what we know) of how Brett from Designjoy has built an almost $2M solo design service. First, the business model. Hit a new record of $1.8M ARR. Just a few clients away from reaching the infamous $2M mark. To think it was less than 4 months ago I celebrated reaching $1M. Crazy times. Well, back to work. — Brett @...

Who is your competition?


It was Tara-Nicholle Nelson, former VP of Marketing for MyFitnessPal, who said “The question is not who our competition is but what it is. And the answer is this: Our competition is any and every obstacle our customers encounter along their journeys to solving the human, high-level problems our company exists to solve.” This is such an interesting view on competition where you’re battling...

Our new app is a solution in search of a problem


In Short: Apps cost so much more than the sticker price. Plan your tech spend based on the highest ROI issues before you buy that beautiful, new, life-changing app or software deal. We’d never admit that it was the slick promo video or the recommendation from a productivity geek but, somehow, we ended up with an app that we’re trying to sell to train our staff how to use. Does it fit...

We can’t update our website ourselves


In Short: Set up your website so you have support now, access to make changes and freedom to move in the future. It often starts well. You meet with a talented designer who listens to your needs, speaking in the second-language of code 50% of the time, gives you a quote then designs you a website that works. For updates, you either sign an ongoing service package for hundreds of dollars per month...

We have a leaky sales funnel


In Short: If your sales process isn’t getting the conversions your company needs, take a step back, build a workflow map, get customer feedback and start testing new ideas. Marketing is expensive! You spend so much time and effort to get people to come to your website or book a sales discovery call and they’re not converting, not trialling, not buying. It’s at times like this...

We don’t know how to outsource


In Short: Outsourcing amplifies but be careful about what you’re amplifying. People make outsourcing seem easy and they’re lying. Some simple tasks do take more time to outsource than to do yourself. Some tasks present an over-sized risk to your company if the freelancer or contractor has bad intentions. If you can’t train, you might not be able to outsource. You can waste so...

We don’t have a content calendar


In Short: Plan the baseline for your posts and fill in the gaps with daily content. Sharing the work your company does in a natural, engaging way is an art. You want to be generous, funny, helpful but also not spend hours crafting content that might not move the needle in your business. Creating a content calendar helps your team plan out the framework for your consistent monthly content. You can...

We’ve outgrown Gmail and Outlook


In Short: Email processing can eat up the most valuable and energetic part of your day. Enhance your process or upgrade your system to empower your company’s growth. Gmail or Outlook got your company to where it is but your inbox is busting at the seams. Most of your employees spend the best hours of their morning responding to email, starting group emails, forwarding emails to each other...

Tasks are assigned everywhere


In Short: Having any structure for assigning tasks is like herding sheep but is worth setting up to bring more calm to your company. The golden rule? “Show the empathy to deliver tasks in the format that mainly suits them and partially suits you”. There are variable power and role dynamics in all organisations but most people are clear on who can give them tasks and to whom they can...