In this article, we’ve created a starter Freelance Creative Brand Consultant Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Creative Brand Consultant role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Creative Brand Consultant role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Creative Brand Consultant Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their brand goals, target audience, and project requirements.
2. Research and analysis: Conduct market research, competitor analysis, and gather insights to develop a comprehensive understanding of the client’s industry and target market.
3. Brand strategy development: Develop a strategic plan that outlines the client’s brand positioning, messaging, and visual identity.
4. Creative concept development: Brainstorm and create innovative ideas and concepts that align with the client’s brand strategy.
5. Design and visual development: Create visual assets such as logos, typography, color palettes, and brand guidelines that reflect the client’s brand identity.
6. Collateral creation: Design and produce various marketing materials, including brochures, business cards, packaging, and digital assets.
7. Website and digital presence: Develop and design a user-friendly website that showcases the client’s brand and integrates with their overall marketing strategy.
8. Brand implementation: Assist the client in implementing the brand strategy across various touchpoints, ensuring consistency and coherence.
9. Client feedback and revisions: Gather feedback from the client and make necessary revisions to the design and branding elements.
10. Continuous improvement: Regularly review and analyze the effectiveness of the brand strategy and make adjustments to enhance the client’s brand presence and performance
Experiment 1: Client Feedback Survey
Description: Create a comprehensive survey to gather feedback from clients about their experience working with you as a freelance creative brand consultant. Ask questions about their satisfaction level, communication effectiveness, and overall impression of your services.
Expected Outcome: By collecting feedback, you can identify areas of improvement and make necessary adjustments to enhance client satisfaction. This will help you build stronger relationships with clients and potentially lead to more referrals and repeat business.
Experiment 2: Streamlined Project Management System
Description: Implement a project management system to streamline your workflow and improve efficiency. This system should allow you to track project progress, set deadlines, assign tasks, and collaborate with clients and team members effectively.
Expected Outcome: By adopting a streamlined project management system, you can enhance your productivity, reduce errors, and ensure timely delivery of projects. This will result in improved client satisfaction and increased capacity to take on more projects.
Experiment 3: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote your freelance creative brand consulting services. Identify your target audience, create compelling ad content, and allocate a budget for the campaign. Monitor the campaign’s performance and make necessary adjustments to optimize results.
Expected Outcome: Through a well-executed social media advertising campaign, you can increase brand visibility, attract potential clients, and generate leads. This experiment can potentially lead to new business opportunities and expand your client base.
Experiment 4: Collaboration with Complementary Professionals
Description: Seek collaboration opportunities with professionals in complementary fields, such as graphic designers, web developers, or marketing strategists. Explore partnerships where you can offer bundled services or refer clients to each other.
Expected Outcome: Collaborating with complementary professionals can expand your service offerings, provide a more comprehensive solution to clients, and increase your reach within the design and creative industry. This experiment can lead to cross-promotion, shared resources, and mutual growth.
Experiment 5: Referral Program Implementation
Description: Develop and implement a referral program to incentivize your existing clients to refer new clients to your freelance creative brand consulting services. Offer rewards, such as discounts on future services or exclusive access to resources, to clients who successfully refer new business.
Expected Outcome: By implementing a referral program, you can tap into the power of word-of-mouth marketing and leverage your existing client base to generate new leads. This experiment can result in a steady stream of qualified leads and increased business growth
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
