In this article, we’ve created a starter Freelance Creative Brand Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Creative Brand Strategist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Creative Brand Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Creative Brand Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their business goals, target audience, and brand vision.
2. Research and analysis: Conduct market research, competitor analysis, and customer profiling to gather insights and identify opportunities.
3. Strategy development: Develop a comprehensive brand strategy that aligns with the client’s objectives and resonates with their target audience.
4. Brand identity creation: Design a unique and compelling brand identity, including logo, color palette, typography, and visual elements.
5. Content creation: Develop engaging and relevant content, such as website copy, social media posts, and marketing materials, that communicates the brand’s message effectively.
6. Brand implementation: Apply the brand identity across various touchpoints, including website design, packaging, signage, and advertising campaigns.
7. Launch and promotion: Develop a strategic launch plan and execute promotional activities to create awareness and generate buzz around the brand.
8. Monitoring and analysis: Track the performance of the brand strategy and marketing efforts, analyze data, and make necessary adjustments to optimize results.
9. Ongoing brand management: Provide ongoing support and guidance to ensure consistent brand messaging and maintain brand integrity.
10. Continuous improvement: Regularly review and refine the brand strategy and delivery process to adapt to market changes and enhance the client’s brand positioning
Experiment 1: Client Referral Program
Description: Implement a client referral program where existing clients are incentivized to refer new clients to the freelance creative brand strategist. This can be done by offering discounts on future services or other rewards for successful referrals.
Expected Outcome: Increased number of new clients through word-of-mouth referrals, leading to a growth in business and a wider client base.
Experiment 2: Streamlined Onboarding Process
Description: Review and optimize the onboarding process for new clients, ensuring that it is efficient and streamlined. This can involve creating standardized templates, checklists, and clear communication channels to minimize confusion and delays.
Expected Outcome: Improved client satisfaction and reduced onboarding time, allowing the freelance creative brand strategist to take on more clients and increase productivity.
Experiment 3: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote the freelance creative brand strategist’s services. This can involve creating engaging content, utilizing relevant hashtags, and targeting specific demographics to reach potential clients.
Expected Outcome: Increased brand visibility, higher engagement with potential clients, and a boost in inquiries and conversions, leading to business growth.
Experiment 4: Collaboration with Complementary Professionals
Description: Seek collaboration opportunities with professionals in complementary fields, such as graphic designers, web developers, or copywriters. This can involve forming partnerships or offering bundled services to clients, providing a more comprehensive solution.
Expected Outcome: Expanded service offerings, increased value proposition, and potential cross-referrals, leading to business growth and a competitive advantage.
Experiment 5: Client Feedback Surveys
Description: Implement a system to collect feedback from clients after completing projects. This can be done through surveys or one-on-one interviews to gather insights on client satisfaction, areas for improvement, and potential opportunities for upselling or cross-selling.
Expected Outcome: Improved understanding of client needs and preferences, identification of areas for improvement, and increased client retention through addressing feedback, ultimately leading to business growth and enhanced reputation.
Experiment 6: Content Marketing Strategy
Description: Develop and execute a content marketing strategy to establish the freelance creative brand strategist as a thought leader in the industry. This can involve creating blog posts, videos, or podcasts that provide valuable insights and tips related to brand strategy and marketing.
Expected Outcome: Increased brand authority, improved visibility, and a larger audience reach, leading to increased credibility, client trust, and potential business growth
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
