In this article, we’ve created a starter Freelance Financial Digital Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Financial Digital Strategist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Financial Digital Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Financial Digital Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial Consultation: Meet with the client to understand their financial goals, challenges, and objectives.
2. Needs Assessment: Conduct a thorough analysis of the client’s current financial situation and identify areas for improvement.
3. Strategy Development: Develop a customized digital strategy that aligns with the client’s goals and addresses their specific financial needs.
4. Implementation Planning: Create a detailed plan outlining the steps and resources required to execute the digital strategy effectively.
5. Execution: Implement the digital strategy by leveraging various financial tools, technologies, and platforms to optimize the client’s financial operations.
6. Monitoring and Analysis: Continuously monitor the performance of the implemented digital strategy and analyze the results to identify areas of success and areas that require improvement.
7. Reporting: Provide regular reports to the client, highlighting key performance indicators and progress towards their financial goals.
8. Optimization: Identify opportunities for optimization and make necessary adjustments to the digital strategy to enhance its effectiveness.
9. Client Education and Support: Provide ongoing education and support to the client, ensuring they understand the digital tools and strategies being utilized and can actively participate in the process.
10. Continuous Improvement: Collaborate with the client to identify areas for continuous improvement and implement changes to further enhance their financial outcomes
Experiment 1: Client Feedback Survey
Description: Create and distribute a client feedback survey to gather insights on the strengths and weaknesses of your services, communication, and overall client experience. Ask specific questions about the value provided, areas for improvement, and suggestions for new services.
Expected Outcome: By collecting feedback directly from clients, you can identify areas of improvement, enhance client satisfaction, and tailor your services to better meet their needs, ultimately leading to increased client retention and referrals.
Experiment 2: Streamlined Onboarding Process
Description: Review and optimize your onboarding process for new clients. Identify potential bottlenecks, unnecessary steps, or areas where communication can be improved. Streamline the process by implementing automation tools, creating clear and concise instructions, and providing clients with all necessary information upfront.
Expected Outcome: A streamlined onboarding process will enhance the client experience, reduce confusion and delays, and increase efficiency. This will result in improved client satisfaction, higher conversion rates, and reduced time spent on administrative tasks.
Experiment 3: Content Marketing Strategy
Description: Develop and implement a content marketing strategy to establish yourself as a thought leader in the finance and accounting industry. Create valuable and informative content such as blog posts, whitepapers, or videos that address common pain points, provide insights, and offer practical solutions for your target audience.
Expected Outcome: A well-executed content marketing strategy will increase your visibility, attract a wider audience, and position you as an expert in your field. This will lead to increased brand recognition, higher website traffic, and potential new client leads.
Experiment 4: Referral Program
Description: Launch a referral program to incentivize your existing clients to refer new clients to your services. Offer rewards such as discounts, exclusive content, or even monetary incentives for successful referrals. Promote the program through various channels, including email newsletters, social media, and personal outreach.
Expected Outcome: A referral program can significantly boost your client acquisition efforts by leveraging the trust and recommendations of your satisfied clients. This experiment is expected to generate a steady stream of high-quality leads, increase conversion rates, and expand your client base.
Experiment 5: Collaboration with Complementary Professionals
Description: Identify and establish partnerships with professionals in complementary fields, such as tax consultants, financial advisors, or business coaches. Collaborate on joint projects, share resources, and cross-refer clients to create a mutually beneficial relationship.
Expected Outcome: Collaborating with complementary professionals can expand your service offerings, enhance your credibility, and provide additional value to your clients. This experiment is expected to result in increased client satisfaction, a broader range of services, and potential new business opportunities
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
