In this article, we’ve created a starter Freelance Financial Planning Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Financial Planning Specialist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Financial Planning Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Financial Planning Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their financial goals, needs, and current situation.
2. Data gathering: Collect all relevant financial information from the client, including income, expenses, assets, and liabilities.
3. Analysis and evaluation: Analyze the client’s financial data to identify strengths, weaknesses, opportunities, and threats.
4. Goal setting: Collaborate with the client to establish clear and achievable financial goals based on their needs and aspirations.
5. Financial plan development: Create a comprehensive financial plan that outlines specific strategies and recommendations to help the client achieve their goals.
6. Presentation and review: Present the financial plan to the client, explaining the rationale behind each recommendation and addressing any questions or concerns.
7. Implementation: Assist the client in executing the recommended strategies, such as opening investment accounts, setting up retirement plans, or adjusting insurance coverage.
8. Monitoring and tracking: Regularly review the client’s progress towards their financial goals, making adjustments as necessary to ensure they stay on track.
9. Ongoing support and guidance: Provide ongoing support to the client, offering guidance and advice on financial matters as their needs evolve.
10. Periodic reviews and updates: Conduct periodic reviews of the financial plan to assess its effectiveness and make necessary updates based on changes in the client’s circumstances or market conditions
Experiment 1: Client Referral Program
Description: Implement a client referral program where existing clients are incentivized to refer new clients to the freelance financial planning specialist. This can be done by offering a discount on services or a small monetary reward for each successful referral.
Expected Outcome: By implementing a client referral program, the freelance financial planning specialist can expect an increase in the number of new clients, as satisfied clients are motivated to refer their friends, family, and colleagues. This experiment aims to grow the business by leveraging the existing client base.
Experiment 2: Streamlined Onboarding Process
Description: Review and streamline the onboarding process for new clients. Identify any bottlenecks or unnecessary steps and eliminate them to create a more efficient and seamless experience for clients.
Expected Outcome: By streamlining the onboarding process, the freelance financial planning specialist can expect to reduce the time and effort required to onboard new clients. This will result in improved client satisfaction and potentially attract more clients due to the ease and efficiency of starting a working relationship.
Experiment 3: Digital Marketing Campaign
Description: Launch a targeted digital marketing campaign to increase brand awareness and reach a wider audience. This can include strategies such as search engine optimization (SEO), social media advertising, content marketing, and email marketing.
Expected Outcome: The freelance financial planning specialist can expect an increase in website traffic, inquiries, and leads as a result of the digital marketing campaign. This experiment aims to grow the business by expanding its online presence and attracting potential clients who may not have been aware of the specialist’s services previously.
Experiment 4: Client Feedback Surveys
Description: Implement a system to collect feedback from clients on their experience with the freelance financial planning specialist. This can be done through surveys or feedback forms, allowing clients to provide suggestions, highlight areas of improvement, and rate their overall satisfaction.
Expected Outcome: By collecting client feedback, the freelance financial planning specialist can gain valuable insights into areas where the business can be improved. This experiment aims to streamline the business by addressing any pain points or areas of dissatisfaction, ultimately leading to increased client retention and referrals.
Experiment 5: Collaboration with Complementary Professionals
Description: Seek opportunities to collaborate with other professionals in related fields, such as tax accountants or estate planners. This can involve forming strategic partnerships, cross-referring clients, or jointly hosting educational events or webinars.
Expected Outcome: By collaborating with complementary professionals, the freelance financial planning specialist can expand their network, access new client bases, and provide a more comprehensive service offering. This experiment aims to grow the business by leveraging the expertise and connections of other professionals in the finance and accounting industry
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
