In this article, we’ve created a starter Freelance Freelance Content Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Freelance Content Strategist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Freelance Content Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Freelance Content Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their content needs, goals, and target audience.
2. Content strategy development: Create a comprehensive plan outlining the content objectives, messaging, and channels to be used.
3. Content creation: Research, write, and edit engaging and relevant content pieces, such as blog posts, articles, or social media updates.
4. Content review and approval: Share the content drafts with the client for feedback and make necessary revisions.
5. Content optimization: Optimize the content for search engines, ensuring it is easily discoverable and ranks well in search results.
6. Content publishing: Upload and publish the finalized content on the client’s website, blog, or social media platforms.
7. Content promotion: Develop a strategy to promote the content through various channels, such as email marketing, social media campaigns, or influencer collaborations.
8. Performance tracking: Monitor the performance of the published content, analyzing metrics like website traffic, engagement, and conversions.
9. Content maintenance: Regularly update and refresh existing content to ensure it remains relevant and valuable to the target audience.
10. Reporting and analysis: Provide regular reports to the client, summarizing the content’s performance and suggesting improvements for future content strategies
Experiment 1: Client Referral Program
Description: Implement a client referral program where existing clients are incentivized to refer new clients to the freelance content strategist. This can be done by offering discounts on future services or other rewards for successful referrals.
Expected Outcome: Increased number of new clients through word-of-mouth referrals, leading to a higher volume of projects and increased revenue.
Experiment 2: Streamlined Onboarding Process
Description: Develop and implement a streamlined onboarding process for new clients. This can include creating standardized templates for contracts, questionnaires to gather project requirements, and a clear communication plan to set expectations.
Expected Outcome: Improved efficiency in onboarding new clients, reduced time spent on administrative tasks, and enhanced client satisfaction due to a smoother and more organized process.
Experiment 3: Content Marketing Campaign
Description: Launch a content marketing campaign to showcase the freelance content strategist’s expertise and attract potential clients. This can involve creating valuable blog posts, guest articles on industry websites, or hosting webinars or workshops to share knowledge and insights.
Expected Outcome: Increased brand visibility, positioning the freelance content strategist as an industry expert, and attracting a wider audience of potential clients who are interested in their services.
Experiment 4: Collaboration with Other Freelancers
Description: Collaborate with other freelancers in complementary fields, such as graphic designers or web developers, to offer bundled services or joint projects. This can be done through partnerships or by joining freelancer communities and networking platforms.
Expected Outcome: Expanded service offerings, increased value proposition for clients, and potential cross-referrals from collaborating freelancers, leading to a broader client base and increased revenue.
Experiment 5: Client Feedback Surveys
Description: Implement a system to collect feedback from clients after project completion. This can be done through surveys or one-on-one interviews to gather insights on client satisfaction, areas for improvement, and potential opportunities for upselling or cross-selling.
Expected Outcome: Improved understanding of client needs and preferences, identification of areas for improvement, and increased client retention through addressing feedback and enhancing the freelance content strategist’s services.
Experiment 6: Specialized Niche Targeting
Description: Identify and target a specific niche within the writing and translation industry, such as healthcare or technology. Develop a marketing strategy tailored to this niche, including creating specialized content, attending industry-specific events, and building relationships with key players in the field.
Expected Outcome: Increased visibility and credibility within the chosen niche, attracting clients who value specialized expertise, and potentially commanding higher rates due to the freelance content strategist’s niche specialization
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
