In this article, we’ve created a starter Freelance Freelance Employer Branding Consultant Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Freelance Employer Branding Consultant role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Freelance Employer Branding Consultant role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Freelance Employer Branding Consultant Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their employer branding needs and goals.
2. Research and analysis: Conduct a thorough analysis of the client’s current employer brand, including their reputation, culture, and employee value proposition.
3. Strategy development: Develop a comprehensive employer branding strategy tailored to the client’s specific needs and objectives.
4. Content creation: Create engaging and compelling content, such as employer brand messaging, employee testimonials, and visual assets.
5. Employer brand activation: Implement the employer branding strategy across various channels, including the client’s website, social media platforms, and recruitment campaigns.
6. Employee engagement: Collaborate with the client to develop initiatives that enhance employee engagement and align with the employer brand.
7. Employer brand monitoring: Continuously monitor and measure the effectiveness of the employer branding efforts, using metrics such as employee satisfaction, candidate feedback, and brand perception.
8. Continuous improvement: Identify areas for improvement and recommend strategies to enhance the client’s employer brand over time.
9. Training and workshops: Conduct training sessions and workshops to educate the client’s employees on the importance of employer branding and how to effectively represent the brand.
10. Evaluation and reporting: Provide regular reports and updates to the client, highlighting the progress made in enhancing their employer brand and the impact on their overall business objectives
Experiment 1: Implement a referral program
Description: Develop and launch a referral program where existing clients are incentivized to refer new clients to the business. This can be done by offering discounts on future services or other rewards.
Expected Outcome: By encouraging clients to refer new business, the consultant can increase their client base and generate more leads, ultimately leading to business growth.
Experiment 2: Offer specialized training workshops
Description: Develop and offer specialized training workshops focused on employer branding for HR professionals and managers. These workshops can cover topics such as creating an employer value proposition, developing a strong employer brand strategy, and implementing effective employer branding initiatives.
Expected Outcome: By providing valuable training workshops, the consultant can position themselves as an expert in the field and attract new clients who are seeking to improve their employer branding efforts. This can lead to increased business opportunities and revenue.
Experiment 3: Automate administrative tasks
Description: Identify repetitive administrative tasks such as invoicing, scheduling, and client onboarding, and explore automation tools or software that can streamline these processes. This can free up time for the consultant to focus on more strategic and revenue-generating activities.
Expected Outcome: By automating administrative tasks, the consultant can improve efficiency, reduce errors, and save time, allowing them to take on more clients or dedicate more time to client projects, ultimately leading to business growth.
Experiment 4: Develop strategic partnerships
Description: Identify potential strategic partners in related industries, such as recruitment agencies or marketing firms, and explore opportunities for collaboration. This can involve cross-referrals, joint marketing initiatives, or co-creating content.
Expected Outcome: By forming strategic partnerships, the consultant can tap into new networks and reach a wider audience. This can result in increased visibility, more leads, and potential business growth.
Experiment 5: Conduct client satisfaction surveys
Description: Develop and distribute client satisfaction surveys to gather feedback on the consultant’s services, communication, and overall experience. Analyze the results to identify areas for improvement and address any concerns or issues raised by clients.
Expected Outcome: By actively seeking feedback from clients, the consultant can identify areas of improvement and make necessary adjustments to enhance their services. This can lead to increased client satisfaction, positive word-of-mouth referrals, and ultimately, business growth
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
