In this article, we’ve created a starter Freelance Game Marketing Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Game Marketing Specialist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Game Marketing Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Game Marketing Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their goals, target audience, and marketing needs for their game.
2. Market research: Conduct thorough research on the gaming industry, target audience, and competitors to identify potential marketing strategies.
3. Marketing strategy development: Create a comprehensive marketing plan tailored to the client’s game, including branding, positioning, and promotional activities.
4. Content creation: Develop engaging and compelling content such as game trailers, screenshots, social media posts, and blog articles to attract and engage the target audience.
5. Social media management: Establish and manage social media accounts for the game, including content scheduling, community engagement, and influencer outreach.
6. Advertising campaigns: Design and execute targeted advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and influencer partnerships, to increase game visibility and drive downloads or purchases.
7. Public relations: Develop press releases, media kits, and outreach strategies to secure media coverage and reviews for the game, enhancing its visibility and credibility.
8. Community management: Engage with the game’s community through forums, Discord, or other platforms, addressing inquiries, providing support, and fostering a positive and active player community.
9. Performance tracking and analytics: Monitor and analyze marketing efforts, tracking key performance indicators (KPIs) such as downloads, user engagement, and conversion rates to optimize marketing strategies and improve results.
10. Continuous improvement: Regularly review and refine the marketing plan based on data analysis, industry trends, and client feedback to ensure ongoing success and adapt to changing market conditions
Experiment 1: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote the freelance game marketing services. Create engaging and visually appealing ads that highlight the unique selling points and expertise in the gaming industry. Utilize platforms such as Facebook, Instagram, and Twitter to reach the target audience of game developers and studios.
Expected Outcome: Increased brand visibility, higher engagement with potential clients, and a boost in inquiries and leads for freelance game marketing projects.
Experiment 2: Collaboration with Influencers and Streamers
Description: Identify popular gaming influencers and streamers who align with the target market and have a significant following. Reach out to them to explore collaboration opportunities, such as sponsored content, game reviews, or live streaming sessions featuring the freelance game marketing services. Leverage their influence and reach to tap into their dedicated fan base and generate interest in the services offered.
Expected Outcome: Increased brand awareness, credibility, and exposure to a wider audience, leading to potential client referrals and new business opportunities.
Experiment 3: Content Marketing Strategy
Description: Develop a comprehensive content marketing strategy that includes creating high-quality blog posts, video tutorials, and case studies related to game marketing. Share valuable insights, industry trends, and success stories to position oneself as an expert in the field. Optimize the content for search engines to attract organic traffic and engage with the target audience.
Expected Outcome: Improved brand authority, increased website traffic, higher conversion rates, and potential clients viewing the freelance game marketing specialist as a trusted resource, resulting in more business inquiries.
Experiment 4: Referral Program
Description: Implement a referral program to incentivize existing clients and industry contacts to refer new clients. Offer rewards such as discounts on future services, exclusive access to industry events, or commission-based incentives for successful referrals. Promote the referral program through email marketing campaigns, social media, and personal outreach to encourage participation.
Expected Outcome: Increased client acquisition through word-of-mouth referrals, strengthened relationships with existing clients, and a steady stream of new business opportunities.
Experiment 5: Streamlining Project Management Processes
Description: Evaluate and optimize project management processes to streamline workflow and improve efficiency. Implement project management tools and software to track tasks, deadlines, and client communication. Establish clear project milestones, deliverables, and expectations to ensure smooth project execution and client satisfaction.
Expected Outcome: Enhanced productivity, reduced turnaround time, improved client satisfaction, and the ability to handle more projects simultaneously, leading to increased revenue and growth
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
