In this article, we’ve created a starter Freelance Graphic Artist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Graphic Artist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Graphic Artist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Graphic Artist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to discuss their design needs, objectives, and preferences.
2. Concept development: Brainstorm and create initial design concepts based on the client’s requirements.
3. Design presentation: Present the design concepts to the client for feedback and approval.
4. Revisions and feedback: Incorporate client feedback and make necessary revisions to the design.
5. Finalization: Finalize the design based on the client’s approved revisions.
6. File preparation: Prepare the design files in the required formats for different applications (print, web, etc.).
7. Delivery: Send the finalized design files to the client via email or file-sharing platforms.
8. Client review: Allow the client to review the delivered files and provide any final feedback or changes.
9. Final revisions: Make any last-minute revisions or adjustments based on the client’s feedback.
10. Project completion: Obtain final approval from the client and close the project, ensuring all deliverables are met
Experiment 1: Client Feedback Survey
Description: Create a comprehensive survey to gather feedback from clients about their experience working with you. Ask questions about communication, project satisfaction, and overall impression. Use the feedback to identify areas for improvement and make necessary adjustments.
Expected Outcome: By collecting client feedback, you can gain valuable insights into your strengths and weaknesses, allowing you to enhance your services and better meet client expectations. This can lead to increased client satisfaction, repeat business, and positive referrals.
Experiment 2: Streamlined Project Management System
Description: Implement a project management system to streamline your workflow and improve efficiency. Explore different software options that can help you track project progress, manage deadlines, and collaborate with clients. Test the system with a few projects to assess its effectiveness.
Expected Outcome: A streamlined project management system can help you stay organized, meet deadlines, and improve communication with clients. This experiment aims to reduce project delays, enhance productivity, and provide a smoother experience for both you and your clients.
Experiment 3: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote your graphic design services. Identify your target audience, create compelling ad content, and allocate a budget for the campaign. Monitor the campaign’s performance, track engagement, and measure the impact on lead generation and conversions.
Expected Outcome: A successful social media advertising campaign can increase brand visibility, attract new clients, and generate leads. This experiment aims to expand your client base and increase revenue by leveraging the power of social media platforms.
Experiment 4: Collaboration with Other Freelancers
Description: Seek opportunities to collaborate with other freelancers in complementary fields, such as web developers or copywriters. Explore potential partnerships and joint projects that can offer a more comprehensive service to clients. Test the collaboration with a small project to assess the benefits and challenges.
Expected Outcome: Collaborating with other freelancers can broaden your service offerings, attract new clients, and provide a more holistic solution to their needs. This experiment aims to expand your network, enhance your portfolio, and potentially lead to long-term partnerships.
Experiment 5: Website Optimization
Description: Conduct a thorough review of your website to identify areas for improvement. Analyze the user experience, website speed, and overall design. Make necessary updates to enhance navigation, optimize loading times, and improve the overall aesthetic appeal.
Expected Outcome: A well-optimized website can attract more visitors, improve user engagement, and increase conversion rates. This experiment aims to enhance your online presence, showcase your portfolio effectively, and ultimately drive more inquiries and business opportunities
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
