In this article, we’ve created a starter Freelance Graphic Designer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Graphic Designer role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Graphic Designer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Graphic Designer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their design needs, goals, and preferences.
2. Project proposal: Create a detailed proposal outlining the scope of work, timeline, and cost for the project.
3. Design concept development: Brainstorm and create initial design concepts based on the client’s requirements and preferences.
4. Design revisions: Collaborate with the client to refine and revise the chosen design concept until it meets their expectations.
5. Final design approval: Obtain the client’s final approval on the design concept and make any necessary adjustments.
6. Production and implementation: Prepare the final design files and deliver them to the client for use in various marketing materials or platforms.
7. Feedback and revisions: Gather feedback from the client on the implemented design and make any necessary revisions or adjustments.
8. Final delivery: Provide the client with the final design files in the required formats and ensure their satisfaction with the delivered product.
9. Follow-up and support: Offer post-delivery support to address any questions or concerns the client may have regarding the design or its implementation.
10. Continuous improvement: Regularly review and analyze the design process and client feedback to identify areas for improvement and implement changes to enhance future projects
Experiment 1: Client Feedback Survey
Description: Create a client feedback survey to gather insights on the overall satisfaction with your services, communication, and design quality. Ask specific questions about their experience working with you and any areas for improvement they may suggest.
Expected Outcome: By collecting feedback from clients, you can identify areas of improvement and make necessary adjustments to enhance customer satisfaction. This will help you build stronger relationships with clients and potentially attract new ones through positive word-of-mouth.
Experiment 2: Streamlined Design Process
Description: Analyze your current design process and identify any bottlenecks or inefficiencies. Experiment with different project management tools or software to streamline your workflow, improve collaboration with clients, and reduce turnaround time.
Expected Outcome: By streamlining your design process, you can increase productivity, deliver projects more efficiently, and potentially take on more clients. This will result in higher customer satisfaction and increased profitability.
Experiment 3: Specialized Design Packages
Description: Create specialized design packages tailored to specific industries or niches within the sales and marketing sector. Offer unique design solutions that cater to the specific needs and challenges faced by businesses in these industries.
Expected Outcome: By offering specialized design packages, you can position yourself as an expert in those industries and attract clients who are seeking tailored solutions. This can lead to increased demand for your services and potentially higher rates.
Experiment 4: Collaborative Partnerships
Description: Identify potential collaborative partnerships with other professionals in the sales and marketing industry, such as copywriters, web developers, or social media managers. Explore opportunities to refer clients to each other or collaborate on projects to provide comprehensive solutions.
Expected Outcome: Collaborative partnerships can expand your service offerings, provide a one-stop-shop for clients, and increase your credibility within the industry. This can lead to a larger client base, increased revenue, and a stronger professional network.
Experiment 5: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote your graphic design services to businesses in the sales and marketing industry. Utilize platforms like Facebook, Instagram, or LinkedIn to reach your target audience and showcase your portfolio.
Expected Outcome: A well-executed social media advertising campaign can increase brand visibility, generate leads, and attract potential clients. This experiment can result in a higher conversion rate, increased inquiries, and ultimately, more business opportunities
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
