In this article, we’ve created a starter Freelance Graphic Designer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Graphic Designer role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Graphic Designer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Graphic Designer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their design needs, objectives, and timeline.
2. Concept development: Brainstorm and create initial design concepts based on the client’s requirements.
3. Design presentation: Present the design concepts to the client, explaining the rationale behind each option.
4. Feedback and revisions: Gather feedback from the client and make necessary revisions to the chosen design concept.
5. Finalization: Finalize the design, ensuring all elements are polished and meet the client’s expectations.
6. Approval: Seek client approval on the final design before proceeding to the next stage.
7. Production: Prepare the necessary files and assets for production, such as print-ready files or digital assets.
8. Delivery: Deliver the final design files to the client, ensuring they have all the necessary formats and specifications.
9. Review and feedback: Follow up with the client to gather feedback on the design’s effectiveness and address any concerns.
10. Continuous improvement: Analyze the feedback received and identify areas for improvement in the design process, incorporating lessons learned into future projects
Experiment 1: Client Feedback Survey
Description: Create a client feedback survey to gather insights on the overall satisfaction with your services, communication, and project delivery. Ask specific questions about their experience working with you and their suggestions for improvement.
Expected Outcome: By collecting feedback from clients, you can identify areas of improvement, address any concerns, and enhance your services accordingly. This will help you build stronger relationships with clients and increase customer satisfaction.
Experiment 2: Streamlining Project Management
Description: Implement a project management tool or software to streamline your workflow and improve project organization. Use features like task assignment, deadlines, and progress tracking to ensure efficient project completion.
Expected Outcome: By streamlining project management, you can enhance productivity, reduce errors, and meet deadlines more effectively. This will result in improved client satisfaction, increased project success rates, and better time management.
Experiment 3: Collaboration with HR Professionals
Description: Establish partnerships or collaborations with HR professionals or HR training companies to offer specialized graphic design services tailored to the HR and training industry. This can include designing training materials, employee handbooks, or HR-related visual content.
Expected Outcome: By collaborating with HR professionals, you can tap into a niche market, expand your client base, and position yourself as an expert in providing graphic design services for HR and training purposes. This can lead to increased business opportunities and revenue growth.
Experiment 4: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote your freelance graphic design services specifically to HR and training professionals. Utilize platforms like LinkedIn, Facebook, or Instagram to reach your target audience and showcase your expertise in the industry.
Expected Outcome: A well-executed social media advertising campaign can generate increased brand awareness, attract potential clients from the HR and training industry, and drive more inquiries and leads. This can result in a higher conversion rate and business growth.
Experiment 5: Referral Program
Description: Implement a referral program where you offer incentives or discounts to clients who refer your services to others in the HR and training industry. Encourage satisfied clients to spread the word about your graphic design services and reward them for successful referrals.
Expected Outcome: A referral program can help you leverage the power of word-of-mouth marketing, leading to an increased number of referrals and new clients. This can contribute to business growth, establish a strong reputation, and create a loyal client base
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
