In this article, we’ve created a starter Freelance Influencer Marketer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Influencer Marketer role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Influencer Marketer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Influencer Marketer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Research and Planning: This stage involves conducting market research, identifying target audience, and developing a strategic plan for influencer marketing campaigns.
2. Content Creation: In this stage, the freelance influencer marketer creates engaging and relevant content that aligns with the client’s brand and target audience.
3. Influencer Identification: The freelancer identifies suitable influencers who have a strong following and align with the client’s brand values and target audience.
4. Outreach and Negotiation: This stage involves reaching out to influencers, establishing partnerships, and negotiating terms such as compensation, content requirements, and campaign timelines.
5. Campaign Execution: The freelancer collaborates with influencers to execute the influencer marketing campaign, ensuring that content is published as per the agreed-upon schedule.
6. Monitoring and Analytics: During this stage, the freelancer monitors the performance of the influencer marketing campaign, tracks key metrics, and analyzes data to measure the campaign’s effectiveness.
7. Engagement and Community Management: The freelancer engages with the audience, responds to comments and messages, and manages the community around the influencer marketing campaign.
8. Reporting and Analysis: This stage involves preparing comprehensive reports that highlight the campaign’s performance, including reach, engagement, conversions, and return on investment (ROI).
9. Feedback and Optimization: Based on the analysis, the freelancer provides feedback to the client and suggests optimization strategies to improve future influencer marketing campaigns.
10. Continuous Improvement: The freelancer works with the client to implement improvements based on feedback and analysis, ensuring that the influencer marketing strategy evolves and remains effective over time
Experiment 1: Collaborative Campaigns
Description: Collaborate with other influencers in the same niche to create joint marketing campaigns. This experiment involves reaching out to influencers with a similar target audience and proposing a partnership to create content together. This could include co-hosting live streams, creating joint giveaways, or featuring each other’s products/services in posts.
Expected Outcome: By collaborating with other influencers, the freelance influencer marketer can tap into a wider audience and gain exposure to new potential followers and clients. This experiment aims to increase brand visibility, engagement, and ultimately lead to an increase in sales and partnerships.
Experiment 2: A/B Testing Content Formats
Description: Test different content formats to determine which ones resonate best with the target audience. This experiment involves creating variations of content, such as videos, blog posts, infographics, or podcasts, and analyzing the engagement and conversion rates for each format.
Expected Outcome: By conducting A/B testing on content formats, the freelance influencer marketer can identify the most effective format for engaging their audience. This experiment aims to optimize content creation efforts, increase audience engagement, and improve overall content performance.
Experiment 3: Diversifying Social Media Platforms
Description: Expand presence on different social media platforms to reach a wider audience. This experiment involves researching and identifying platforms that are popular among the target audience but have not been utilized by the freelance influencer marketer. It includes creating and sharing content tailored to each platform’s unique features and audience preferences.
Expected Outcome: By diversifying social media platforms, the freelance influencer marketer can tap into new audiences and increase brand exposure. This experiment aims to expand the reach of the business, attract new followers, and potentially generate more leads and collaborations.
Experiment 4: Implementing Email Marketing Campaigns
Description: Start an email marketing campaign to nurture relationships with followers and potential clients. This experiment involves creating a newsletter or email series that provides valuable content, exclusive offers, and updates to subscribers. It includes optimizing email templates, segmenting the audience, and tracking open and click-through rates.
Expected Outcome: By implementing email marketing campaigns, the freelance influencer marketer can establish a direct line of communication with their audience, build trust, and increase brand loyalty. This experiment aims to drive repeat business, increase conversions, and foster long-term relationships with clients.
Experiment 5: Outsourcing Administrative Tasks
Description: Delegate administrative tasks to a virtual assistant or freelancer to free up time for strategic activities. This experiment involves identifying repetitive or time-consuming tasks, such as scheduling posts, responding to comments, or managing collaborations, and outsourcing them to a reliable professional.
Expected Outcome: By outsourcing administrative tasks, the freelance influencer marketer can focus on high-value activities, such as content creation, networking, and business development. This experiment aims to increase productivity, improve time management, and ultimately lead to business growth and scalability
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
