In this article, we’ve created a starter Freelance Marketer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketer role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Marketer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
Experiment 1: Email Marketing Optimization
Description: Implement different strategies to optimize email marketing campaigns, such as A/B testing subject lines, call-to-action buttons, and email layouts. Monitor open rates, click-through rates, and conversion rates to determine the most effective approach.
Expected Outcome: Increased email engagement, higher conversion rates, and improved overall email marketing performance.
Experiment 2: Social Media Advertising Testing
Description: Test various social media advertising platforms, targeting options, ad formats, and messaging to identify the most effective combination for reaching the target audience and driving conversions. Analyze metrics like click-through rates, cost per click, and conversion rates to evaluate the success of each test.
Expected Outcome: Improved social media advertising ROI, increased brand awareness, and higher conversion rates.
Experiment 3: Content Marketing Strategy Refinement
Description: Experiment with different content formats, topics, and distribution channels to refine the content marketing strategy. Test blog posts, videos, infographics, and other content types to determine which resonate best with the target audience. Analyze metrics like website traffic, engagement, and lead generation to assess the impact of each experiment.
Expected Outcome: Enhanced content engagement, increased website traffic, improved lead generation, and strengthened brand authority.
Experiment 4: Conversion Rate Optimization (CRO)
Description: Conduct A/B tests on landing pages, website layouts, forms, and call-to-action buttons to optimize conversion rates. Experiment with different design elements, copy variations, and user experience improvements to identify the most effective combination. Analyze metrics like bounce rates, time on page, and conversion rates to measure the success of each experiment.
Expected Outcome: Higher conversion rates, improved user experience, increased customer acquisition, and enhanced website performance.
Experiment 5: Referral Program Implementation
Description: Develop and implement a referral program to encourage existing clients to refer new customers. Test different incentives, referral methods, and communication strategies to determine the most effective approach. Monitor referral rates, customer acquisition costs, and customer satisfaction to evaluate the success of the program.
Expected Outcome: Increased customer acquisition, improved customer loyalty, and reduced customer acquisition costs through referrals.
Experiment 6: Marketing Automation Integration
Description: Integrate marketing automation tools to streamline repetitive tasks, nurture leads, and improve overall marketing efficiency. Experiment with different automation workflows, email sequences, and lead scoring models to optimize lead nurturing and conversion. Analyze metrics like lead-to-customer conversion rates, time saved, and marketing ROI to assess the impact of automation.
Expected Outcome: Improved lead nurturing, increased marketing efficiency, reduced manual workload, and enhanced overall marketing performance
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
