In this article, we’ve created a starter Freelance Marketing Advisor Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Advisor role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Marketing Advisor role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Advisor Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and overall business objectives.
2. Market research: Conduct thorough research to identify the target market, competitors, and industry trends.
3. Strategy development: Create a comprehensive marketing strategy tailored to the client’s specific needs and goals.
4. Campaign planning: Develop a detailed plan outlining the marketing channels, tactics, and timelines to be implemented.
5. Content creation: Generate engaging and relevant content, including blog posts, social media updates, and email newsletters.
6. Campaign execution: Implement the marketing plan by launching campaigns across various channels, such as social media, email marketing, and advertising.
7. Performance monitoring: Continuously track and analyze the performance of marketing campaigns, using metrics such as website traffic, conversion rates, and engagement levels.
8. Optimization and adjustment: Make data-driven adjustments to campaigns based on performance insights, ensuring maximum effectiveness and ROI.
9. Client reporting: Provide regular reports to clients, summarizing campaign results, key metrics, and recommendations for improvement.
10. Continuous improvement: Collaborate with clients to identify areas for improvement and implement strategies to enhance their marketing efforts
Experiment 1: Targeted Email Marketing Campaign
Description: Create a targeted email marketing campaign to reach potential clients in specific industries or niches. Develop personalized and compelling email content that highlights the benefits of your freelance marketing advisory services. Use email automation tools to track open rates, click-through rates, and conversions.
Expected Outcome: Increased engagement and conversion rates, leading to a higher number of qualified leads and potential clients.
Experiment 2: Social Media Advertising Test
Description: Run a series of social media advertising campaigns on platforms such as Facebook, Instagram, or LinkedIn. Experiment with different ad formats, targeting options, and messaging to identify the most effective combination. Monitor key metrics like reach, engagement, and conversion rates to determine the success of each campaign.
Expected Outcome: Improved brand visibility, increased website traffic, and a higher number of inquiries or conversions from social media platforms.
Experiment 3: Referral Program Implementation
Description: Develop and implement a referral program to encourage satisfied clients to refer your freelance marketing advisory services to their network. Offer incentives such as discounts, exclusive content, or cash rewards for successful referrals. Track the number of referrals and conversions generated through the program.
Expected Outcome: A steady stream of high-quality leads from referrals, leading to an increase in the number of clients and overall revenue.
Experiment 4: Content Marketing Strategy
Description: Create a comprehensive content marketing strategy that includes blog posts, articles, videos, or podcasts related to sales and marketing. Focus on providing valuable insights, tips, and industry trends to establish yourself as an authority in the field. Track website traffic, engagement metrics, and lead generation to measure the effectiveness of your content marketing efforts.
Expected Outcome: Increased brand awareness, improved organic search rankings, and a higher number of qualified leads through content-driven inbound marketing.
Experiment 5: Client Satisfaction Survey
Description: Conduct a client satisfaction survey to gather feedback on your freelance marketing advisory services. Use online survey tools to collect responses anonymously and ask questions about their experience, satisfaction levels, and suggestions for improvement. Analyze the results to identify areas of strength and areas that need improvement.
Expected Outcome: Insights into client satisfaction levels, identification of areas for improvement, and an opportunity to address any concerns or issues raised by clients, leading to improved client retention and loyalty.
Experiment 6: Collaboration with Complementary Service Providers
Description: Identify and collaborate with complementary service providers, such as graphic designers, web developers, or copywriters, to offer bundled services or joint marketing initiatives. Develop mutually beneficial partnerships that allow you to expand your service offerings and reach a wider audience. Track the number of joint projects and the impact on revenue and client satisfaction.
Expected Outcome: Increased service offerings, expanded client base, and improved revenue through collaborative partnerships
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
