In this article, we’ve created a starter Freelance Marketing Brand Architect Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Brand Architect role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Marketing Brand Architect role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Brand Architect Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and brand vision.
2. Research and analysis: Conduct market research, competitor analysis, and customer profiling to gather insights and identify opportunities.
3. Strategy development: Develop a comprehensive marketing strategy that aligns with the client’s goals and brand identity.
4. Brand positioning: Define the client’s unique selling proposition and create a brand positioning statement.
5. Creative development: Design and develop marketing materials such as logos, websites, social media content, and advertising campaigns.
6. Content creation: Create engaging and relevant content for various marketing channels, including blog posts, videos, and infographics.
7. Campaign implementation: Execute marketing campaigns across different platforms, monitor performance, and make necessary adjustments.
8. Performance tracking: Analyze key performance indicators (KPIs) to measure the effectiveness of marketing efforts and identify areas for improvement.
9. Continuous improvement: Collaborate with the client to identify opportunities for optimization and implement strategies to enhance marketing performance.
10. Reporting and evaluation: Provide regular reports and evaluations to the client, highlighting the impact of marketing efforts and suggesting future strategies
Experiment 1: Targeted Social Media Advertising
Description: Run a targeted social media advertising campaign to reach a specific audience segment that aligns with the freelance marketing brand architect’s ideal client profile. Utilize demographic and interest-based targeting options to maximize the relevance of the ads.
Expected Outcome: Increased brand visibility and engagement among the target audience, leading to a higher number of qualified leads and potential clients.
Experiment 2: Content Marketing Strategy
Description: Develop and implement a comprehensive content marketing strategy that includes creating valuable and relevant content such as blog posts, videos, and infographics. Focus on addressing pain points and providing solutions for the target audience.
Expected Outcome: Improved brand authority and thought leadership, increased website traffic, higher engagement rates, and a boost in lead generation.
Experiment 3: Referral Program
Description: Launch a referral program that incentivizes existing clients to refer new clients to the freelance marketing brand architect. Offer rewards such as discounts on future services, exclusive content, or even monetary incentives for successful referrals.
Expected Outcome: Increased word-of-mouth marketing, a higher number of qualified leads, and an expanded client base through the power of referrals.
Experiment 4: Streamlined Client Onboarding Process
Description: Review and optimize the client onboarding process to ensure a seamless and efficient experience for new clients. Automate repetitive tasks, create clear communication channels, and provide comprehensive onboarding materials.
Expected Outcome: Improved client satisfaction, reduced onboarding time, increased client retention, and enhanced overall client experience.
Experiment 5: Collaboration with Complementary Service Providers
Description: Identify and establish partnerships with complementary service providers in the sales and marketing industry, such as graphic designers, copywriters, or web developers. Collaborate on joint projects or offer bundled services to provide clients with a more comprehensive solution.
Expected Outcome: Expanded service offerings, increased value proposition, access to a wider client base, and potential cross-referrals from partner service providers.
Experiment 6: Client Feedback Surveys
Description: Implement a system for collecting feedback from clients after completing projects or campaigns. Use surveys or interviews to gather insights on client satisfaction, areas for improvement, and potential opportunities for upselling or cross-selling.
Expected Outcome: Improved understanding of client needs and preferences, identification of areas for improvement, increased client loyalty, and potential upselling opportunities.
Experiment 7: Networking Events and Conferences
Description: Attend relevant industry networking events and conferences to expand professional networks, build relationships with potential clients, and stay updated on the latest trends and developments in the sales and marketing field.
Expected Outcome: Increased brand exposure, new business opportunities, potential collaborations, and access to industry insights and knowledge.
Experiment 8: Test Different Pricing Models
Description: Experiment with different pricing models, such as hourly rates, project-based pricing, or retainer-based pricing, to determine the most effective and profitable approach for the freelance marketing brand architect’s services.
Expected Outcome: Improved profitability, increased client satisfaction, better alignment between pricing and value delivered, and a more competitive pricing strategy
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
