In this article, we’ve created a starter Freelance Marketing Communications Writer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Communications Writer role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Marketing Communications Writer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Communications Writer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and messaging requirements.
2. Research and analysis: Conduct market research, competitor analysis, and gather relevant information to develop a comprehensive marketing strategy.
3. Content creation: Write engaging and persuasive marketing content, including website copy, blog posts, social media content, and email campaigns.
4. Review and revisions: Collaborate with the client to review and refine the content, ensuring it aligns with their brand voice and meets their expectations.
5. Design and visuals: Coordinate with graphic designers or create visual elements such as infographics, images, or videos to enhance the marketing materials.
6. Approval and sign-off: Obtain client approval on the final content and design before proceeding to the next stage.
7. Implementation and distribution: Assist the client in implementing the marketing materials across various channels, such as websites, social media platforms, and email marketing tools.
8. Performance tracking: Monitor the performance of the marketing campaigns, track key metrics, and provide regular reports to the client.
9. Feedback and analysis: Gather feedback from the client and analyze the campaign’s effectiveness, identifying areas for improvement and optimization.
10. Continuous improvement: Collaborate with the client to develop strategies for ongoing improvement, incorporating feedback and market trends to refine future marketing efforts
Experiment 1: Content Marketing Strategy Revamp
Description: Develop and implement a new content marketing strategy that includes targeted blog posts, social media campaigns, and email newsletters. Focus on creating valuable and engaging content that resonates with the target audience.
Expected Outcome: Increased brand visibility, higher website traffic, improved lead generation, and enhanced brand authority within the sales and marketing industry.
Experiment 2: Client Referral Program
Description: Launch a client referral program to incentivize existing clients to refer new clients. Offer rewards such as discounts on future services or exclusive access to premium content.
Expected Outcome: Increased client acquisition through word-of-mouth referrals, improved client loyalty, and a stronger network within the sales and marketing industry.
Experiment 3: Collaboration with Industry Influencers
Description: Identify and collaborate with influential figures in the sales and marketing industry, such as thought leaders, industry experts, or popular bloggers. Collaborate on content creation, joint webinars, or guest blogging opportunities.
Expected Outcome: Expanded reach to a wider audience, increased credibility and authority within the industry, and potential new business opportunities through the influencer’s network.
Experiment 4: Streamlining Client Onboarding Process
Description: Review and optimize the client onboarding process to ensure a smooth and efficient experience for new clients. Automate certain steps, create standardized templates, and provide clear instructions to minimize confusion and delays.
Expected Outcome: Improved client satisfaction, reduced onboarding time, increased efficiency, and enhanced reputation for professionalism and reliability.
Experiment 5: A/B Testing Email Marketing Campaigns
Description: Conduct A/B testing on email marketing campaigns by creating two versions of the same email with different subject lines, content, or call-to-action buttons. Test variables such as timing, personalization, and design to determine the most effective approach.
Expected Outcome: Improved email open rates, click-through rates, and conversion rates, leading to increased engagement and higher ROI from email marketing efforts.
Experiment 6: Networking Events Attendance
Description: Attend relevant sales and marketing networking events, conferences, or trade shows to connect with potential clients, industry peers, and partners. Actively engage in conversations, exchange business cards, and follow up with personalized emails or LinkedIn connections.
Expected Outcome: Expanded professional network, increased brand exposure, potential collaborations or partnerships, and new business opportunities.
Experiment 7: Client Satisfaction Surveys
Description: Implement regular client satisfaction surveys to gather feedback on the quality of services, communication, and overall experience. Use the insights gained to identify areas for improvement and address any issues promptly.
Expected Outcome: Improved client retention, increased client satisfaction, enhanced reputation for customer service, and potential referrals from satisfied clients.
Experiment 8: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to reach a wider audience and generate leads. Utilize platforms such as Facebook, LinkedIn, or Twitter to promote services, share valuable content, and engage with potential clients.
Expected Outcome: Increased brand awareness, higher engagement on social media platforms, improved lead generation, and potential conversions from social media advertising efforts
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
