In this article, we’ve created a starter Freelance Marketing Consultant Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Consultant role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Marketing Consultant role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Consultant Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and overall business objectives.
2. Research and analysis: Conduct market research, competitor analysis, and customer profiling to identify opportunities and develop effective marketing strategies.
3. Strategy development: Create a comprehensive marketing plan that aligns with the client’s goals and objectives, including target audience, messaging, channels, and budget allocation.
4. Content creation: Develop engaging and persuasive content, such as blog posts, social media updates, email campaigns, and website copy, to attract and engage the target audience.
5. Campaign implementation: Execute the marketing plan by launching and managing various campaigns across different channels, such as social media advertising, search engine optimization, email marketing, and content marketing.
6. Performance tracking: Monitor and analyze the performance of marketing campaigns using analytics tools to measure key performance indicators (KPIs) and identify areas for improvement.
7. Optimization and adjustment: Based on the performance analysis, make necessary adjustments to the marketing strategies, campaigns, and content to optimize results and maximize return on investment (ROI).
8. Lead generation and nurturing: Implement lead generation strategies to attract potential customers and nurture them through targeted communication and follow-ups to convert them into paying clients.
9. Client reporting and communication: Provide regular updates and reports to clients on the progress and results of marketing efforts, ensuring transparency and effective communication throughout the process.
10. Continuous improvement: Collaborate with clients to identify areas for improvement, gather feedback, and implement changes to enhance the overall marketing effectiveness and achieve better results
Experiment 1: Email Marketing Campaign Optimization
Description: Create and implement a series of A/B tests to optimize the effectiveness of email marketing campaigns. Test different subject lines, email content, call-to-action buttons, and sending times to identify the most impactful elements. Monitor open rates, click-through rates, and conversion rates to measure the success of each variation.
Expected Outcome: By optimizing email marketing campaigns, the freelance marketing consultant can expect to increase engagement, improve conversion rates, and ultimately generate more leads and sales for their clients.
Experiment 2: Social Media Advertising Targeting
Description: Experiment with different audience targeting options on social media advertising platforms, such as Facebook Ads or LinkedIn Ads. Test various demographics, interests, and behaviors to identify the most responsive audience segments for specific client campaigns. Monitor key metrics like click-through rates, cost per click, and conversion rates to determine the most effective targeting strategies.
Expected Outcome: By refining social media advertising targeting, the freelance marketing consultant can expect to reach a more relevant audience, increase ad engagement, and achieve a higher return on investment for their clients.
Experiment 3: Content Marketing Strategy Diversification
Description: Expand the range of content formats and distribution channels used in content marketing efforts. Experiment with creating blog posts, videos, infographics, podcasts, or webinars to cater to different audience preferences. Test different platforms for content distribution, such as guest posting, social media, or email newsletters, to identify the most effective channels for reaching and engaging the target audience.
Expected Outcome: By diversifying the content marketing strategy, the freelance marketing consultant can expect to attract a wider audience, increase brand visibility, and establish their clients as thought leaders in their industry.
Experiment 4: Conversion Rate Optimization (CRO) Testing
Description: Conduct A/B tests on landing pages, website forms, and checkout processes to optimize conversion rates. Experiment with different layouts, headlines, call-to-action buttons, and form fields to identify the most persuasive elements. Monitor conversion rates, bounce rates, and average time on page to measure the impact of each variation.
Expected Outcome: By improving conversion rates through CRO testing, the freelance marketing consultant can expect to increase the number of leads or sales generated from website traffic, ultimately improving the overall effectiveness of their clients’ online presence.
Experiment 5: Referral Program Implementation
Description: Develop and implement a referral program for clients to encourage their customers to refer new business. Test different incentives, such as discounts, exclusive offers, or rewards, to motivate customers to refer others. Monitor the number of referrals generated and track the resulting revenue to evaluate the success of the program.
Expected Outcome: By implementing a referral program, the freelance marketing consultant can expect to increase customer acquisition through word-of-mouth marketing, expand their clients’ customer base, and potentially reduce customer acquisition costs
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
