In this article, we’ve created a starter Freelance Marketing Content Consultant Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Content Consultant role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Marketing Content Consultant role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Content Consultant Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and overall business objectives.
2. Research and analysis: Conduct market research, competitor analysis, and audience segmentation to develop a comprehensive content strategy.
3. Content planning: Collaborate with the client to define content themes, topics, and formats that align with their brand and target audience.
4. Content creation: Develop engaging and high-quality marketing content, such as blog posts, social media updates, email campaigns, and website copy.
5. Content review and approval: Share drafts of the content with the client for feedback and revisions, ensuring it meets their expectations and aligns with their brand voice.
6. Content publishing: Coordinate the distribution and publishing of the approved content across various channels, such as the client’s website, social media platforms, and email marketing tools.
7. Performance tracking: Monitor the performance of the published content using analytics tools, tracking metrics like engagement, reach, and conversions.
8. Data analysis and reporting: Analyze the collected data to identify trends, insights, and areas for improvement in the content strategy.
9. Continuous improvement: Collaborate with the client to implement changes and optimizations based on the data analysis, ensuring the content strategy remains effective and aligned with business goals.
10. Client satisfaction and feedback: Regularly communicate with the client to gather feedback on the content’s impact, address any concerns, and identify opportunities for further improvement
Experiment 1: A/B Testing Email Subject Lines
Description: Send out two different versions of an email campaign to a subset of the target audience, with each version having a different subject line. Monitor the open rates and click-through rates to determine which subject line performs better.
Expected Outcome: By identifying the subject line that generates higher engagement, the freelance marketing content consultant can optimize future email campaigns, leading to increased open rates, click-through rates, and ultimately, higher conversions.
Experiment 2: Implementing a Content Calendar
Description: Create a content calendar to plan and schedule marketing content in advance. This includes blog posts, social media updates, and email campaigns. The calendar should outline the topics, publishing dates, and distribution channels for each piece of content.
Expected Outcome: By implementing a content calendar, the freelance marketing content consultant can ensure a consistent flow of high-quality content, avoid last-minute rushes, and improve overall organization. This will lead to increased efficiency, better time management, and improved client satisfaction.
Experiment 3: Conducting Customer Surveys
Description: Develop and distribute a customer satisfaction survey to gather feedback on the freelance marketing content consultant’s services. The survey should cover aspects such as communication, quality of work, and overall satisfaction.
Expected Outcome: By collecting feedback through customer surveys, the consultant can identify areas for improvement, understand client preferences, and tailor their services accordingly. This will result in increased client satisfaction, improved client retention rates, and potentially attract new clients through positive referrals.
Experiment 4: Collaborating with Influencers
Description: Identify relevant influencers in the sales and marketing industry and propose collaboration opportunities. This can include guest blogging, social media partnerships, or joint webinars. The aim is to leverage the influencers’ audience and expertise to expand the freelance marketing content consultant’s reach.
Expected Outcome: By collaborating with influencers, the consultant can tap into new audiences, gain credibility, and increase brand visibility. This can lead to a growth in client base, improved brand reputation, and potentially higher revenue.
Experiment 5: Implementing Marketing Automation Tools
Description: Research and implement marketing automation tools that can streamline repetitive tasks, such as email marketing, social media scheduling, and lead nurturing. These tools can help automate processes, save time, and improve overall efficiency.
Expected Outcome: By utilizing marketing automation tools, the freelance marketing content consultant can free up time to focus on more strategic tasks, improve productivity, and deliver a higher volume of work. This can result in increased client satisfaction, improved project turnaround times, and potentially attract new clients through positive word-of-mouth
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
