In this article, we’ve created a starter Freelance Marketing Content Developer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Content Developer role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Marketing Content Developer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Content Developer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and content requirements.
2. Content strategy development: Create a comprehensive content strategy that aligns with the client’s objectives and target audience.
3. Content creation: Develop engaging and high-quality marketing content, such as blog posts, social media updates, email campaigns, and website copy.
4. Content review and revisions: Collaborate with the client to review and refine the content, ensuring it meets their expectations and brand guidelines.
5. Content approval: Obtain final approval from the client for the developed content before it is published or distributed.
6. Content distribution: Implement the agreed-upon content distribution plan, which may include publishing on various platforms, social media scheduling, and email marketing campaigns.
7. Performance monitoring: Track the performance of the published content, analyzing metrics such as engagement, reach, and conversions.
8. Analytics and reporting: Provide regular reports to the client, summarizing the performance of the content and highlighting areas for improvement.
9. Continuous improvement: Collaborate with the client to identify opportunities for enhancing the content strategy and making adjustments based on the performance data.
10. Client feedback and communication: Maintain open communication with the client, seeking their feedback and addressing any concerns or questions throughout the service/product delivery process
Experiment 1: A/B Testing Email Subject Lines
Description: Create two different subject lines for email campaigns and send them to separate segments of the email list. Monitor open rates and click-through rates to determine which subject line performs better.
Expected Outcome: By identifying the subject line that generates higher open and click-through rates, the freelance marketing content developer can optimize their email campaigns, leading to increased engagement and potentially higher conversion rates.
Experiment 2: Implementing a Content Calendar
Description: Develop a content calendar to plan and schedule marketing content creation and distribution. This calendar should include topics, deadlines, and platforms for content distribution.
Expected Outcome: By implementing a content calendar, the freelance marketing content developer can better organize their work, ensure consistent content creation, and improve efficiency in content distribution. This can lead to increased productivity, improved content quality, and better engagement with the target audience.
Experiment 3: Conducting Customer Surveys
Description: Create and distribute surveys to collect feedback from existing clients. The survey should focus on understanding their satisfaction levels, preferences, and areas for improvement.
Expected Outcome: By gathering insights from customer surveys, the freelance marketing content developer can gain a better understanding of their clients’ needs and expectations. This information can be used to tailor marketing content, improve customer satisfaction, and potentially attract new clients through positive referrals.
Experiment 4: Collaborating with Influencers
Description: Identify relevant influencers in the sales and marketing industry and propose collaboration opportunities. This can include guest blogging, social media partnerships, or joint webinars.
Expected Outcome: By collaborating with influencers, the freelance marketing content developer can expand their reach, tap into new audiences, and enhance their credibility within the industry. This can result in increased brand visibility, improved reputation, and potentially generate new leads or clients.
Experiment 5: Implementing Marketing Automation Tools
Description: Research and select appropriate marketing automation tools to streamline repetitive tasks such as email marketing, social media scheduling, and lead nurturing.
Expected Outcome: By implementing marketing automation tools, the freelance marketing content developer can save time, improve efficiency, and enhance the overall effectiveness of their marketing efforts. This can lead to increased productivity, better lead management, and improved customer relationship management
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
