In this article, we’ve created a starter Freelance Marketing Content Editor Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Content Editor role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Marketing Content Editor role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Content Editor Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and content requirements.
2. Content strategy development: Create a comprehensive content strategy that aligns with the client’s objectives and target audience.
3. Content creation: Write and edit engaging marketing content, including blog posts, social media updates, email campaigns, and website copy.
4. Content review and approval: Share the created content with the client for review and incorporate any necessary revisions or feedback.
5. Content publishing: Coordinate with the client to schedule and publish the approved content across various platforms and channels.
6. Performance tracking: Monitor the performance of the published content using analytics tools to measure engagement, reach, and conversions.
7. Content optimization: Analyze the performance data and make data-driven decisions to optimize the content for better results.
8. Client reporting: Provide regular reports to the client, summarizing the content’s performance and highlighting key insights and recommendations.
9. Continuous improvement: Collaborate with the client to identify areas for improvement and implement strategies to enhance the effectiveness of the content.
10. Client satisfaction evaluation: Conduct periodic evaluations to assess client satisfaction and gather feedback for further improvement
Experiment 1: A/B Testing Email Subject Lines
Description: Send out two versions of the same email to a sample of subscribers, with each version having a different subject line. Monitor open rates and click-through rates to determine which subject line is more effective in engaging the audience.
Expected Outcome: Increased open rates and click-through rates, leading to improved email marketing effectiveness and higher conversion rates.
Experiment 2: Implementing a Content Calendar
Description: Create a content calendar to plan and schedule marketing content in advance. This includes blog posts, social media updates, and email campaigns. Stick to the calendar consistently and track the impact on content production, engagement, and overall marketing strategy.
Expected Outcome: Improved organization and efficiency in content creation, increased consistency in publishing, enhanced audience engagement, and better alignment of marketing efforts with business goals.
Experiment 3: Conducting Customer Surveys
Description: Develop and distribute a customer survey to gather feedback on the quality of marketing content, customer satisfaction, and areas for improvement. Analyze the survey results to identify patterns, preferences, and pain points of the target audience.
Expected Outcome: Enhanced understanding of customer needs and preferences, identification of areas for improvement, and the ability to tailor marketing content to better meet customer expectations.
Experiment 4: Collaborating with Influencers
Description: Identify relevant influencers in the industry and establish partnerships to promote marketing content. This can include guest blogging, social media collaborations, or influencer endorsements. Monitor the impact on brand visibility, website traffic, and lead generation.
Expected Outcome: Increased brand exposure, expanded reach to a wider audience, improved credibility and trust, and potential growth in website traffic and lead generation.
Experiment 5: Implementing Marketing Automation Tools
Description: Research and invest in marketing automation tools that can streamline repetitive tasks, such as email marketing, social media scheduling, and lead nurturing. Evaluate the impact of automation on time savings, efficiency, and the ability to scale marketing efforts.
Expected Outcome: Increased productivity, time savings, improved lead nurturing, enhanced customer segmentation, and the ability to handle larger volumes of marketing tasks effectively.
Experiment 6: Optimizing Landing Pages
Description: Analyze and optimize landing pages to improve conversion rates. Test different elements such as headlines, call-to-action buttons, form placements, and page layouts. Monitor the impact on conversion rates, bounce rates, and overall user experience.
Expected Outcome: Higher conversion rates, reduced bounce rates, improved user experience, and increased lead generation and customer acquisition.
Experiment 7: Implementing Social Media Advertising
Description: Allocate a budget for social media advertising campaigns to promote marketing content and reach a wider audience. Experiment with different platforms, targeting options, and ad formats. Track the impact on website traffic, engagement, and lead generation.
Expected Outcome: Increased brand visibility, expanded reach, improved engagement, higher website traffic, and potential growth in lead generation and sales
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
