In this article, we’ve created a starter Freelance Marketing Content Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Content Specialist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Marketing Content Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Content Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and overall business objectives.
2. Content strategy development: Create a comprehensive content strategy that aligns with the client’s goals and target audience.
3. Content creation: Develop engaging and high-quality marketing content, such as blog posts, social media updates, email campaigns, and website copy.
4. Content review and approval: Share the created content with the client for review and incorporate any necessary revisions or feedback.
5. Content publishing: Publish the approved content across various marketing channels, ensuring proper formatting and optimization for maximum reach and engagement.
6. Performance tracking: Monitor the performance of the published content using analytics tools to measure its effectiveness and make data-driven improvements.
7. Content promotion: Implement strategies to promote the content, such as social media advertising, influencer collaborations, or email marketing campaigns.
8. Lead generation and nurturing: Develop lead generation strategies and create content assets, such as lead magnets or landing pages, to capture and nurture potential customers.
9. Reporting and analysis: Provide regular reports to the client, highlighting key performance metrics, insights, and recommendations for further optimization.
10. Continuous improvement: Collaborate with the client to identify areas for improvement, brainstorm new content ideas, and refine the overall content strategy to drive better results
Experiment 1: A/B Testing Email Subject Lines
Description: Create two different subject lines for email campaigns and send them to separate segments of the target audience. Monitor open rates and click-through rates to determine which subject line performs better.
Expected Outcome: By identifying the subject line that generates higher engagement, the freelance marketing content specialist can optimize email campaigns, increase open rates, and ultimately improve the effectiveness of their marketing efforts.
Experiment 2: Implementing a Content Calendar
Description: Develop a content calendar to plan and schedule marketing content in advance. This includes blog posts, social media updates, and email campaigns. Stick to the calendar and track the impact on content consistency, engagement, and overall productivity.
Expected Outcome: By organizing and planning content in advance, the freelance marketing content specialist can ensure a consistent flow of high-quality content, improve time management, and increase audience engagement.
Experiment 3: Conducting Customer Surveys
Description: Create and distribute surveys to collect feedback from existing clients. Ask about their satisfaction level, areas for improvement, and suggestions for new services or content. Analyze the responses to identify patterns and insights.
Expected Outcome: By gathering feedback directly from clients, the freelance marketing content specialist can gain valuable insights into their strengths and weaknesses, identify areas for improvement, and tailor their services to better meet client needs.
Experiment 4: Collaborating with Influencers
Description: Identify relevant influencers in the sales and marketing industry and propose collaborations such as guest blog posts, social media takeovers, or joint webinars. Measure the impact on brand visibility, website traffic, and lead generation.
Expected Outcome: By leveraging the reach and credibility of influencers, the freelance marketing content specialist can expand their audience, increase brand awareness, and generate new leads, ultimately growing their business.
Experiment 5: Implementing Marketing Automation
Description: Explore and implement marketing automation tools to streamline repetitive tasks such as email campaigns, social media scheduling, and lead nurturing. Monitor the impact on efficiency, time savings, and lead conversion rates.
Expected Outcome: By automating marketing processes, the freelance marketing content specialist can save time, improve efficiency, and focus on more strategic tasks. Additionally, marketing automation can enhance lead nurturing efforts, resulting in higher conversion rates and business growth
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
