In this article, we’ve created a starter Freelance Marketing Manager Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Manager role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Marketing Manager role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Manager Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and budget.
2. Research and analysis: Conduct market research, competitor analysis, and customer profiling to develop a comprehensive marketing strategy.
3. Strategy development: Create a customized marketing plan that aligns with the client’s goals and objectives.
4. Content creation: Develop engaging and persuasive content for various marketing channels, such as social media, website, blog, and email campaigns.
5. Campaign implementation: Execute the marketing plan by launching campaigns across different channels, monitoring their performance, and making necessary adjustments.
6. Lead generation: Implement lead generation strategies to attract potential customers and nurture them through the sales funnel.
7. Performance tracking: Monitor and analyze the effectiveness of marketing campaigns using analytics tools, providing regular reports to the client.
8. Conversion optimization: Continuously optimize marketing efforts to improve conversion rates and maximize return on investment.
9. Customer relationship management: Develop strategies to build and maintain strong relationships with existing customers, ensuring customer satisfaction and loyalty.
10. Continuous improvement: Regularly review and refine marketing strategies based on feedback, market trends, and industry best practices to drive continuous improvement in the client’s marketing efforts
Experiment 1: Email Marketing Campaign Optimization
Description: Test different subject lines, content formats, and call-to-action buttons in email marketing campaigns to identify the most effective combination for increasing open rates, click-through rates, and conversions.
Expected Outcome: Improved email engagement metrics, higher conversion rates, and increased revenue from email marketing efforts.
Experiment 2: Social Media Advertising A/B Testing
Description: Create multiple variations of social media ads targeting different audience segments, using different ad formats, visuals, and messaging. Run A/B tests to determine which combinations generate the highest click-through rates, engagement, and conversions.
Expected Outcome: Enhanced understanding of the most effective social media ad strategies, increased ad performance, and improved return on ad spend.
Experiment 3: Landing Page Optimization
Description: Conduct A/B tests on landing pages by modifying elements such as headlines, images, call-to-action buttons, and form fields. Analyze the impact of these changes on bounce rates, time spent on page, and conversion rates to identify the most effective design and content.
Expected Outcome: Higher conversion rates, reduced bounce rates, and improved user experience on landing pages, leading to increased lead generation and customer acquisition.
Experiment 4: Content Marketing Strategy Diversification
Description: Experiment with different types of content, such as blog posts, videos, infographics, or podcasts, to determine which formats resonate best with the target audience. Analyze engagement metrics, social shares, and lead generation to identify the most effective content marketing strategies.
Expected Outcome: Increased brand visibility, improved audience engagement, and higher lead generation through optimized content marketing efforts.
Experiment 5: Referral Program Implementation
Description: Develop and implement a referral program to incentivize existing clients or customers to refer new leads. Test different referral incentives, communication channels, and tracking methods to identify the most effective approach for generating high-quality referrals.
Expected Outcome: Increased customer acquisition through referrals, improved customer loyalty, and enhanced brand reputation.
Experiment 6: Marketing Automation Integration
Description: Integrate marketing automation tools to streamline repetitive marketing tasks, such as email follow-ups, lead nurturing, and social media scheduling. Test different automation workflows and analyze the impact on lead conversion rates, customer retention, and overall marketing efficiency.
Expected Outcome: Improved marketing efficiency, increased lead conversion rates, and enhanced customer relationship management.
Experiment 7: Customer Segmentation and Personalization
Description: Segment the customer base based on demographics, behavior, or preferences, and personalize marketing campaigns accordingly. Test different segmentation criteria and personalized messaging to determine the most effective approach for increasing customer engagement and conversions.
Expected Outcome: Improved customer satisfaction, increased customer retention, and higher conversion rates through targeted and personalized marketing efforts.
Experiment 8: Competitive Analysis and Benchmarking
Description: Conduct a thorough analysis of competitors’ marketing strategies, including their messaging, pricing, promotions, and customer experience. Benchmark the findings against the current business practices and identify areas for improvement or differentiation.
Expected Outcome: Enhanced understanding of the competitive landscape, identification of unique selling propositions, and improved positioning in the market.
Experiment 9: Collaboration with Influencers or Industry Experts
Description: Collaborate with influencers or industry experts to leverage their audience and expertise. Test different collaboration approaches, such as sponsored content, guest blogging, or joint webinars, to determine the most effective way to expand reach, build credibility, and generate leads.
Expected Outcome: Increased brand visibility, expanded reach to new audiences, and improved lead generation through influencer or expert collaborations.
Experiment 10: Customer Feedback and Satisfaction Surveys
Description: Implement customer feedback surveys to gather insights on customer satisfaction, pain points, and suggestions for improvement. Analyze the survey results to identify areas of improvement, address customer concerns, and enhance the overall customer experience.
Expected Outcome: Improved customer satisfaction, increased customer loyalty, and enhanced brand reputation through addressing customer feedback and implementing necessary improvements
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
