In this article, we’ve created a starter Freelance Marketing Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Specialist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Marketing Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and project requirements.
2. Research and analysis: Conduct market research, competitor analysis, and audience segmentation to develop a comprehensive marketing strategy.
3. Strategy development: Create a customized marketing plan that includes specific tactics, channels, and timelines to achieve the client’s objectives.
4. Content creation: Develop engaging and relevant content, such as blog posts, social media updates, and email campaigns, to attract and engage the target audience.
5. Campaign implementation: Execute the marketing plan by launching campaigns across various channels, including social media, email marketing, search engine optimization, and paid advertising.
6. Performance tracking: Monitor and analyze the performance of marketing campaigns using analytics tools to measure key performance indicators (KPIs) and make data-driven decisions.
7. Optimization and refinement: Continuously optimize marketing campaigns based on performance insights, customer feedback, and industry trends to maximize results and ROI.
8. Lead generation and nurturing: Implement lead generation strategies, such as landing pages, lead magnets, and email automation, to capture and nurture potential customers.
9. Conversion optimization: Identify and implement strategies to improve conversion rates, such as A/B testing, website optimization, and user experience enhancements.
10. Reporting and evaluation: Provide regular reports to clients, highlighting the progress, results, and recommendations for further improvement in their marketing efforts
Experiment 1: Email Marketing Campaign Optimization
Description: Create and implement an A/B testing campaign for email marketing, where different subject lines, content, and call-to-action strategies are tested. Monitor open rates, click-through rates, and conversion rates to identify the most effective email marketing strategies.
Expected Outcome: Increased open rates, click-through rates, and conversions, leading to improved engagement and higher ROI from email marketing efforts.
Experiment 2: Social Media Advertising Experiment
Description: Allocate a small budget to test different social media advertising platforms (e.g., Facebook, LinkedIn, Twitter) and ad formats (e.g., image, video, carousel). Monitor key metrics such as reach, engagement, and conversion rates to identify the most effective platforms and ad formats for reaching the target audience.
Expected Outcome: Improved targeting and engagement on social media platforms, leading to increased brand awareness, website traffic, and potential client conversions.
Experiment 3: Content Marketing Strategy Enhancement
Description: Conduct a content audit to identify the most popular and engaging content pieces. Based on the findings, develop a content calendar that focuses on creating similar high-performing content. Experiment with different content formats (e.g., blog posts, videos, infographics) and distribution channels (e.g., website, social media, guest blogging) to determine the most effective combination.
Expected Outcome: Increased website traffic, improved engagement, and higher conversion rates through the creation and distribution of valuable and relevant content.
Experiment 4: Client Referral Program Implementation
Description: Develop and implement a client referral program that incentivizes existing clients to refer new clients. Offer rewards such as discounts, exclusive access to resources, or commission-based incentives. Track the number of referrals and conversions generated through the program.
Expected Outcome: Increased client referrals, leading to a larger client base and potential revenue growth.
Experiment 5: Streamlining Project Management Processes
Description: Evaluate the current project management processes and identify areas for improvement. Experiment with different project management tools and methodologies to streamline communication, task allocation, and project tracking. Monitor project timelines, client satisfaction, and team productivity to measure the effectiveness of the changes.
Expected Outcome: Improved project efficiency, reduced turnaround times, enhanced client satisfaction, and increased team productivity.
Experiment 6: Networking and Collaboration Initiatives
Description: Actively participate in industry-specific events, conferences, and online communities to expand professional networks and foster collaborations. Experiment with different networking strategies, such as hosting webinars, speaking at events, or partnering with complementary service providers, to establish credibility and attract new clients.
Expected Outcome: Increased visibility, expanded professional network, potential collaborations, and a higher likelihood of securing new clients through referrals and partnerships
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
