In this article, we’ve created a starter Freelance Marketing Strategist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Strategist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Marketing Strategist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Strategist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and overall business objectives.
2. Research and analysis: Conduct market research, competitor analysis, and audience segmentation to identify opportunities and develop a strategic marketing plan.
3. Strategy development: Create a comprehensive marketing strategy that aligns with the client’s goals and includes tactics such as branding, content marketing, social media, and advertising.
4. Campaign planning: Develop detailed plans for each marketing campaign, including timelines, budgets, and key performance indicators (KPIs).
5. Content creation: Collaborate with designers, copywriters, and other creative professionals to produce engaging and relevant content for various marketing channels.
6. Implementation: Execute the marketing campaigns across different platforms, ensuring proper tracking and monitoring of performance metrics.
7. Performance analysis: Analyze the effectiveness of each campaign, measure KPIs, and provide regular reports to the client, highlighting areas of success and areas for improvement.
8. Optimization: Continuously refine and optimize marketing strategies based on data-driven insights and feedback from the client.
9. Client communication: Maintain regular communication with the client, providing updates on campaign progress, discussing new opportunities, and addressing any concerns or questions.
10. Continuous improvement: Collaborate with the client to identify areas for improvement in their overall marketing efforts, suggesting new strategies or tactics to enhance their business growth
Experiment 1: Targeted Email Marketing Campaign
Description: Create a targeted email marketing campaign to reach potential clients in the design and creative industry. Segment the email list based on specific criteria such as industry, company size, or location, and tailor the content of the emails to address their unique pain points and showcase relevant case studies. Use personalized subject lines and compelling call-to-actions to increase open and click-through rates.
Expected Outcome: Increased engagement and conversion rates, leading to a higher number of qualified leads and potential clients for the freelance marketing strategist.
Experiment 2: Social Media Advertising
Description: Launch a social media advertising campaign on platforms such as Facebook, Instagram, or LinkedIn to promote the freelance marketing strategist’s services to the design and creative industry. Develop visually appealing and informative ad creatives that highlight the strategist’s expertise and unique value proposition. Target the ads to reach professionals in the design and creative field based on their interests, job titles, or industry-related groups.
Expected Outcome: Increased brand visibility, website traffic, and inquiries from potential clients, resulting in a higher number of project opportunities for the freelance marketing strategist.
Experiment 3: Referral Program
Description: Implement a referral program to incentivize existing clients and industry contacts to refer new clients to the freelance marketing strategist. Offer rewards such as discounts on future services, exclusive content, or monetary incentives for successful referrals. Develop a referral tracking system to monitor and reward successful referrals promptly.
Expected Outcome: Increased word-of-mouth marketing, a higher number of qualified leads, and an expanded client base for the freelance marketing strategist.
Experiment 4: Content Marketing Strategy
Description: Develop and execute a content marketing strategy to establish the freelance marketing strategist as a thought leader in the design and creative industry. Create high-quality blog posts, articles, or videos that provide valuable insights, tips, and trends relevant to the target audience. Promote the content through social media channels, industry forums, and email newsletters.
Expected Outcome: Increased brand authority, improved organic search rankings, and a larger audience reach, leading to more inbound inquiries and potential clients for the freelance marketing strategist.
Experiment 5: Streamlined Client Onboarding Process
Description: Review and optimize the client onboarding process to ensure a seamless and efficient experience for new clients. Automate repetitive tasks such as sending welcome emails, collecting client information, and scheduling initial consultations. Develop standardized templates and checklists to streamline the onboarding process and reduce manual errors.
Expected Outcome: Improved client satisfaction, reduced onboarding time, and increased capacity to take on more clients for the freelance marketing strategist
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
