In this article, we’ve created a starter Freelance Marketing Web Developer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Marketing Web Developer role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Marketing Web Developer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Marketing Web Developer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their marketing goals, target audience, and project requirements.
2. Proposal and agreement: Present a detailed proposal outlining the scope of work, timeline, and cost. Once agreed upon, sign a contract.
3. Design and development: Create a visually appealing and user-friendly website that aligns with the client’s brand and marketing objectives.
4. Content creation: Develop engaging and SEO-friendly content for the website, including text, images, and videos.
5. Testing and quality assurance: Conduct thorough testing to ensure the website functions properly across different devices and browsers.
6. Launch and deployment: Deploy the website on the client’s hosting platform and ensure it is accessible to the target audience.
7. Training and handover: Provide training to the client on how to manage and update the website’s content using the chosen content management system.
8. Ongoing support and maintenance: Offer post-launch support, including troubleshooting, updates, and regular maintenance to keep the website running smoothly.
9. Performance tracking and analytics: Set up tracking tools to monitor website performance, user behavior, and conversion rates.
10. Continuous improvement: Analyze the data collected and make data-driven recommendations for optimizing the website’s performance and user experience
Experiment 1: A/B Testing Landing Page Design
Description: Create two different versions of the landing page for a client’s website and split the incoming traffic equally between the two versions. Monitor user behavior, conversion rates, and engagement metrics to determine which design performs better.
Expected Outcome: By identifying the more effective landing page design, the freelance marketing web developer can optimize the client’s website for higher conversion rates, leading to increased sales and improved customer engagement.
Experiment 2: Implementing Chatbots for Customer Support
Description: Integrate chatbot functionality into the client’s website to provide automated customer support. Set up the chatbot to handle frequently asked questions and provide relevant information to visitors. Monitor customer satisfaction ratings and response times to evaluate the effectiveness of the chatbot.
Expected Outcome: By implementing chatbots, the freelance marketing web developer can streamline customer support processes, reduce response times, and enhance customer satisfaction. This improvement can lead to increased customer loyalty and positive word-of-mouth referrals.
Experiment 3: Conducting SEO Audit and Optimization
Description: Perform a comprehensive SEO audit for the client’s website, identifying areas for improvement such as keyword optimization, meta tags, and site structure. Implement the necessary changes and monitor organic search traffic, keyword rankings, and bounce rates to measure the impact of the optimization efforts.
Expected Outcome: Through effective SEO optimization, the freelance marketing web developer can increase the client’s website visibility in search engine results, drive more organic traffic, and improve overall website performance. This can result in higher lead generation and conversion rates.
Experiment 4: Implementing Marketing Automation Tools
Description: Integrate marketing automation tools into the client’s website to automate repetitive marketing tasks such as email campaigns, lead nurturing, and customer segmentation. Monitor key metrics such as email open rates, click-through rates, and lead conversion rates to assess the effectiveness of the automation tools.
Expected Outcome: By leveraging marketing automation tools, the freelance marketing web developer can streamline marketing processes, save time, and improve campaign effectiveness. This can lead to increased lead generation, improved customer engagement, and higher ROI on marketing efforts.
Experiment 5: Enhancing Website Performance and Speed
Description: Analyze the client’s website performance using tools like Google PageSpeed Insights and GTmetrix to identify areas for improvement. Optimize website elements such as image sizes, code minification, and caching to enhance loading speed. Monitor bounce rates, average session duration, and conversion rates to measure the impact of the performance enhancements.
Expected Outcome: By improving website performance and speed, the freelance marketing web developer can provide a better user experience, reduce bounce rates, and increase conversion rates. This can result in improved customer satisfaction, higher engagement, and increased sales for the client
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
