In this article, we’ve created a starter Freelance Mobile Advertising Specialist In Sales & Marketing Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Mobile Advertising Specialist In Sales & Marketing role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Mobile Advertising Specialist In Sales & Marketing role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Mobile Advertising Specialist In Sales & Marketing Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with clients to understand their advertising goals, target audience, and budget.
2. Research and analysis: Conduct market research and competitor analysis to identify opportunities and develop effective advertising strategies.
3. Campaign planning: Create a comprehensive advertising plan, including target platforms, ad formats, messaging, and budget allocation.
4. Creative development: Collaborate with designers and copywriters to create compelling ad creatives that resonate with the target audience.
5. Campaign setup: Set up advertising accounts, configure targeting options, and launch ad campaigns on various mobile advertising platforms.
6. Performance monitoring: Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
7. Optimization and testing: Analyze campaign data to identify underperforming areas and implement optimization strategies to improve ad performance.
8. Reporting and analysis: Generate regular reports to provide clients with insights into campaign performance, including key metrics, trends, and recommendations for improvement.
9. Client communication: Maintain regular communication with clients to provide updates on campaign progress, address any concerns, and gather feedback.
10. Continuous improvement: Collaborate with clients to identify areas for improvement and implement strategies to enhance the effectiveness of future advertising campaigns
Experiment 1: Targeted Advertising Campaign
Description: Create a targeted advertising campaign by identifying specific demographics and interests of potential customers. Utilize mobile advertising platforms to reach the target audience effectively.
Expected Outcome: Increased engagement and conversion rates as the campaign reaches the right audience, resulting in higher sales and revenue.
Experiment 2: A/B Testing Ad Creatives
Description: Conduct A/B testing on different ad creatives to determine which ones resonate better with the target audience. Test variations in visuals, copy, and call-to-action to optimize the effectiveness of mobile ads.
Expected Outcome: Improved click-through rates and conversion rates as the most compelling ad creatives are identified and utilized, leading to increased customer acquisition.
Experiment 3: Referral Program Implementation
Description: Develop and implement a referral program to incentivize existing customers to refer new clients. Offer rewards or discounts for successful referrals, encouraging customers to spread the word about your services.
Expected Outcome: Increased customer acquisition through word-of-mouth marketing, resulting in a larger client base and potential long-term business relationships.
Experiment 4: Streamlining Communication Processes
Description: Evaluate and streamline communication processes with clients, utilizing mobile apps or project management tools to enhance efficiency. Implement clear communication channels and establish response time expectations to ensure smooth interactions.
Expected Outcome: Improved client satisfaction and retention as communication becomes more efficient, leading to better project management and timely delivery of services.
Experiment 5: Collaborative Partnerships
Description: Seek collaborative partnerships with complementary businesses or professionals in the sales and marketing industry. Explore opportunities for cross-promotion, joint ventures, or shared resources to expand reach and tap into new markets.
Expected Outcome: Increased brand exposure and access to a wider customer base through collaborative efforts, resulting in potential business growth and increased revenue.
Experiment 6: Customer Feedback Surveys
Description: Conduct regular customer feedback surveys to gather insights on customer satisfaction, preferences, and areas for improvement. Utilize mobile-friendly survey tools to make it convenient for customers to provide feedback.
Expected Outcome: Enhanced understanding of customer needs and expectations, enabling the implementation of targeted improvements to services. Increased customer loyalty and retention as their feedback is valued and acted upon.
Experiment 7: Continuous Professional Development
Description: Invest in continuous professional development by attending industry conferences, workshops, or online courses to stay updated with the latest trends and techniques in mobile advertising. Apply acquired knowledge to enhance skills and offer cutting-edge solutions to clients.
Expected Outcome: Improved expertise and credibility as a mobile advertising specialist, leading to increased client trust and potential for higher-value projects. Stay ahead of competitors and offer innovative solutions to clients.
Experiment 8: Performance Tracking and Analytics
Description: Implement robust performance tracking and analytics tools to monitor the effectiveness of mobile advertising campaigns. Analyze key metrics such as click-through rates, conversion rates, and return on investment to identify areas of improvement and optimize future campaigns.
Expected Outcome: Data-driven decision-making, allowing for continuous optimization of mobile advertising strategies. Improved campaign performance, higher ROI, and better allocation of resources for maximum impact
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
