In this article, we’ve created a starter Freelance Mobile Advertising Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Mobile Advertising Specialist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Mobile Advertising Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Mobile Advertising Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their advertising goals, target audience, and budget.
2. Research and analysis: Conduct market research and competitor analysis to identify the best mobile advertising strategies for the client.
3. Campaign planning: Develop a comprehensive mobile advertising campaign plan, including ad formats, platforms, and targeting options.
4. Ad creation: Design and create engaging mobile ads that align with the client’s brand and messaging.
5. Campaign setup: Set up the mobile advertising campaigns on various platforms, such as Google Ads, Facebook Ads, or mobile ad networks.
6. Monitoring and optimization: Continuously monitor the performance of the mobile advertising campaigns and make necessary adjustments to improve results.
7. Performance reporting: Provide regular reports to the client, highlighting key metrics and insights on the effectiveness of the mobile advertising campaigns.
8. Conversion tracking: Implement conversion tracking mechanisms to measure the impact of the mobile ads on the client’s business goals, such as lead generation or sales.
9. A/B testing: Conduct A/B testing to compare different ad variations and optimize the campaign for better performance.
10. Continuous improvement: Collaborate with the client to identify areas for improvement and implement strategies to enhance the effectiveness of future mobile advertising campaigns
Experiment 1: Targeted Advertising Campaign
Description: Create a targeted advertising campaign by identifying specific demographics and interests of potential customers. Utilize mobile advertising platforms to reach the target audience effectively.
Expected Outcome: Increased engagement and conversion rates as the campaign reaches the right audience, resulting in higher sales and revenue for the business.
Experiment 2: A/B Testing Ad Creatives
Description: Conduct A/B testing on different ad creatives to determine which ones resonate better with the target audience. Test variations in visuals, copy, and call-to-action to optimize the effectiveness of mobile ads.
Expected Outcome: Improved click-through rates and conversion rates as the business identifies the most compelling ad creatives, leading to increased customer engagement and higher ROI.
Experiment 3: Referral Program Implementation
Description: Develop and implement a referral program to encourage existing customers to refer new clients. Offer incentives such as discounts, rewards, or exclusive access to drive referrals.
Expected Outcome: Increased customer acquisition through word-of-mouth marketing, resulting in a larger customer base and potential long-term clients for the business.
Experiment 4: Streamlining Communication Channels
Description: Evaluate and streamline communication channels with clients, such as email, phone calls, or messaging apps. Implement tools or software that centralize communication and improve response times.
Expected Outcome: Enhanced client satisfaction and improved efficiency in managing client interactions, leading to better client relationships and increased productivity.
Experiment 5: Performance Tracking and Analytics
Description: Implement a robust performance tracking and analytics system to monitor the effectiveness of mobile advertising campaigns. Analyze key metrics such as impressions, click-through rates, conversions, and return on ad spend (ROAS).
Expected Outcome: Data-driven decision-making, allowing for optimization of advertising strategies, budget allocation, and targeting, resulting in improved campaign performance and higher ROI.
Experiment 6: Collaboration with Influencers
Description: Collaborate with relevant influencers in the industry to promote the business’s mobile advertising services. Identify influencers with a strong online presence and engage them in partnerships or sponsored content.
Expected Outcome: Increased brand visibility and credibility as the business taps into the influencer’s audience, leading to potential new clients and business growth.
Experiment 7: Customer Feedback Surveys
Description: Conduct regular customer feedback surveys to gather insights on the business’s mobile advertising services. Ask for feedback on customer experience, satisfaction, and suggestions for improvement.
Expected Outcome: Improved service quality and customer satisfaction as the business addresses pain points and implements necessary changes based on customer feedback, resulting in increased customer loyalty and positive word-of-mouth.
Experiment 8: Continuous Professional Development
Description: Invest in continuous professional development by attending industry conferences, workshops, or online courses to stay updated with the latest trends and techniques in mobile advertising.
Expected Outcome: Enhanced expertise and knowledge, allowing the business to offer cutting-edge mobile advertising solutions to clients, positioning the business as a leader in the industry and attracting new clients
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
