In this article, we’ve created a starter Freelance Mobile App Growth Hacker Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Mobile App Growth Hacker role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Mobile App Growth Hacker role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Mobile App Growth Hacker Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their goals, target audience, and desired outcomes for the mobile app.
2. Market research: Conduct a thorough analysis of the target market, competitors, and industry trends to identify opportunities for growth.
3. App strategy development: Collaborate with the client to define the app’s unique selling proposition, features, and monetization strategy.
4. User experience design: Create wireframes and prototypes to outline the app’s user interface, ensuring a seamless and intuitive experience for users.
5. App development: Work closely with developers to build and launch the mobile app, ensuring it meets the client’s requirements and industry standards.
6. App store optimization: Optimize the app’s listing on various app stores, including keyword research, app description optimization, and asset creation.
7. User acquisition: Implement marketing strategies to drive user acquisition, such as social media advertising, influencer partnerships, and app store optimization.
8. User engagement: Develop strategies to increase user engagement and retention, including push notifications, in-app messaging, and personalized experiences.
9. Performance tracking and analytics: Monitor key performance indicators (KPIs) to measure the app’s success, identify areas for improvement, and make data-driven decisions.
10. Continuous improvement: Regularly review and refine the app’s features, user experience, and marketing strategies based on user feedback, industry trends, and data analysis
Experiment 1: A/B Testing App Store Descriptions
Description: Create two different versions of the app store description for a mobile app and randomly show each version to different users. Monitor the conversion rates and user engagement metrics to determine which description leads to higher downloads and user retention.
Expected Outcome: By identifying the most effective app store description, the freelance mobile app growth hacker can increase the number of downloads and improve user engagement, ultimately leading to business growth.
Experiment 2: Implementing Push Notifications
Description: Integrate push notification functionality into the mobile app to send targeted messages and updates to users. Test different notification strategies, such as personalized recommendations, limited-time offers, or reminders, to assess their impact on user engagement and retention.
Expected Outcome: By leveraging push notifications effectively, the freelance mobile app growth hacker can increase user engagement, drive repeat usage, and ultimately grow the business by retaining more users.
Experiment 3: Referral Program Testing
Description: Develop and implement a referral program within the mobile app, offering incentives to users who refer new users. Test different referral program designs, rewards, and messaging to determine the most effective approach for encouraging users to refer others.
Expected Outcome: By optimizing the referral program, the freelance mobile app growth hacker can increase user acquisition through word-of-mouth marketing, leading to business growth and a larger user base.
Experiment 4: User Onboarding Optimization
Description: Analyze the user onboarding process within the mobile app and identify potential pain points or areas for improvement. Test different onboarding flows, tutorials, or interactive elements to enhance the user experience and reduce churn during the initial stages of app usage.
Expected Outcome: By streamlining the user onboarding process, the freelance mobile app growth hacker can improve user retention, increase user satisfaction, and ultimately drive business growth by retaining more users.
Experiment 5: Social Media Advertising Campaigns
Description: Launch targeted social media advertising campaigns to promote the mobile app to a specific audience segment. Test different ad creatives, targeting options, and messaging to identify the most effective combination for driving app downloads and user engagement.
Expected Outcome: By running successful social media advertising campaigns, the freelance mobile app growth hacker can increase brand awareness, attract new users, and ultimately grow the business by expanding the user base
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
