In this article, we’ve created a starter Freelance Motion Graphics Designer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Motion Graphics Designer role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Motion Graphics Designer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Motion Graphics Designer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to discuss their project requirements, goals, and vision for the motion graphics design.
2. Concept development: Brainstorm and create initial design concepts based on the client’s brief and feedback.
3. Storyboarding: Create a visual representation of the motion graphics design, outlining the sequence of scenes and transitions.
4. Design and animation: Develop the visual elements, graphics, and animations for the motion graphics project.
5. Client review and feedback: Present the initial design and animation to the client for review and gather feedback for revisions.
6. Revisions and refinements: Incorporate client feedback and make necessary adjustments to the design and animation.
7. Finalization: Prepare the motion graphics design for delivery, ensuring all elements are polished and meet the client’s expectations.
8. Export and delivery: Export the motion graphics design in the required format and deliver it to the client.
9. Client approval: Obtain final approval from the client on the delivered motion graphics design.
10. Post-delivery support: Provide any necessary support or assistance to the client after the delivery, such as troubleshooting or making minor adjustments
Experiment 1: Client Feedback Survey
Description: Create a comprehensive survey to gather feedback from clients about their experience working with you as a freelance motion graphics designer. Ask questions about communication, project management, quality of work, and overall satisfaction.
Expected Outcome: By collecting feedback, you can identify areas of improvement and make necessary adjustments to enhance client satisfaction, leading to increased client retention and referrals.
Experiment 2: Streamlined Project Management System
Description: Implement a project management system to streamline your workflow and improve efficiency. This system should include task tracking, deadlines, and collaboration tools to ensure smooth communication and timely delivery of projects.
Expected Outcome: By adopting a streamlined project management system, you can enhance productivity, reduce errors, and improve client satisfaction by delivering projects on time and within budget.
Experiment 3: Collaboration with Other Freelancers
Description: Collaborate with other freelance motion graphics designers or professionals in related fields to work on joint projects or share resources. This could involve partnering with a freelance illustrator or a video editor to offer comprehensive services to clients.
Expected Outcome: By collaborating with other freelancers, you can expand your skillset, offer a wider range of services, and tap into new client networks, ultimately increasing your business opportunities and revenue.
Experiment 4: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to promote your motion graphics design services. Utilize platforms like Facebook, Instagram, or LinkedIn to reach potential clients in your target market.
Expected Outcome: By running a social media advertising campaign, you can increase brand visibility, attract new clients, and generate leads, ultimately growing your client base and business revenue.
Experiment 5: Continuous Professional Development
Description: Invest time and resources in continuous professional development by attending industry conferences, workshops, or online courses to stay updated with the latest trends and techniques in motion graphics design.
Expected Outcome: By continuously improving your skills and knowledge, you can offer cutting-edge solutions to clients, differentiate yourself from competitors, and position yourself as an expert in the field, leading to increased client trust and business growth.
Experiment 6: Referral Program
Description: Implement a referral program where you offer incentives to existing clients who refer new clients to your freelance motion graphics design services. This could include discounts on future projects or exclusive access to new design resources.
Expected Outcome: By incentivizing referrals, you can tap into your existing client network to acquire new clients at a lower cost, increase brand awareness through word-of-mouth marketing, and foster long-term client relationships.
Experiment 7: Portfolio Enhancement
Description: Regularly update and enhance your portfolio by showcasing your best motion graphics design projects. Include case studies, client testimonials, and before-and-after examples to demonstrate your expertise and the value you bring to clients.
Expected Outcome: By improving your portfolio, you can attract higher-quality clients, command higher rates, and differentiate yourself from competitors, ultimately growing your business and reputation in the industry
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
