In this article, we’ve created a starter Freelance Online Marketing Administrator Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Online Marketing Administrator role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Online Marketing Administrator role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Online Marketing Administrator Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with clients to understand their marketing goals, target audience, and budget.
2. Strategy development: Create a comprehensive marketing strategy tailored to the client’s needs and objectives.
3. Content creation: Develop engaging and relevant content, including blog posts, social media updates, and email campaigns.
4. Campaign implementation: Execute marketing campaigns across various platforms, such as social media, email marketing, and paid advertising.
5. Performance tracking: Monitor and analyze the performance of marketing campaigns using analytics tools to identify areas for improvement.
6. Search engine optimization (SEO): Optimize website content and structure to improve organic search rankings and increase visibility.
7. Lead generation: Implement lead generation strategies to attract potential customers and convert them into qualified leads.
8. Conversion optimization: Analyze website and landing page performance to optimize conversion rates and improve user experience.
9. Customer relationship management (CRM): Utilize CRM software to manage client interactions, track leads, and nurture customer relationships.
10. Reporting and analysis: Provide regular reports to clients, highlighting key performance indicators and suggesting areas for further improvement
Experiment 1: A/B Testing Email Subject Lines
Description: Test different subject lines for email campaigns to determine which ones generate higher open rates and click-through rates. Use a sample size of subscribers and split them into two groups, sending each group a different subject line. Analyze the data to identify the subject line that performs better.
Expected Outcome: Increased open rates and click-through rates, leading to improved email campaign effectiveness and higher engagement with subscribers.
Experiment 2: Implementing Live Chat Support
Description: Integrate a live chat support feature on the business website to provide real-time assistance to customers. Monitor the response time, customer satisfaction, and conversion rates before and after implementing live chat support.
Expected Outcome: Improved customer satisfaction, increased conversion rates, and reduced customer support response time, resulting in enhanced customer experience and higher sales.
Experiment 3: Social Media Advertising Campaign
Description: Launch a targeted social media advertising campaign to reach a specific audience segment. Set clear goals, such as increasing brand awareness, driving website traffic, or generating leads. Monitor key metrics like impressions, engagement, click-through rates, and conversions.
Expected Outcome: Increased brand visibility, higher website traffic, improved lead generation, and potentially higher sales or conversions.
Experiment 4: Streamlining Email Automation Workflows
Description: Review and optimize existing email automation workflows to streamline communication with customers. Identify areas where automation can be improved, such as welcome emails, abandoned cart reminders, or post-purchase follow-ups. Implement changes and measure the impact on open rates, click-through rates, and overall customer engagement.
Expected Outcome: Enhanced customer experience, increased email engagement, improved conversion rates, and reduced manual effort in managing customer communication.
Experiment 5: Conducting Customer Surveys
Description: Create and distribute customer surveys to gather feedback on the business’s products, services, and overall customer experience. Analyze the survey responses to identify areas for improvement and prioritize action items based on customer feedback.
Expected Outcome: Improved understanding of customer needs and preferences, identification of areas for improvement, enhanced customer satisfaction, and potentially increased customer loyalty.
Experiment 6: Collaboration with Influencers
Description: Identify relevant influencers in the industry and establish partnerships to promote the business’s products or services. Collaborate on content creation, sponsored posts, or product reviews. Monitor the impact on brand visibility, website traffic, and sales.
Expected Outcome: Increased brand exposure, expanded reach to new audiences, improved brand credibility, and potentially higher sales or conversions
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
