In this article, we’ve created a starter Freelance Pay-Per-Click (Ppc) Advertiser Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Pay-Per-Click (Ppc) Advertiser role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Pay-Per-Click (Ppc) Advertiser role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Pay-Per-Click (Ppc) Advertiser Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their business goals, target audience, and advertising budget.
2. Keyword research: Conduct thorough research to identify relevant keywords and phrases that will drive targeted traffic to the client’s website.
3. Ad campaign setup: Create and set up PPC ad campaigns on platforms like Google Ads or Facebook Ads, including ad copy, targeting options, and budget allocation.
4. Landing page optimization: Collaborate with the client to optimize their landing pages to ensure a seamless user experience and maximize conversion rates.
5. Ad monitoring and optimization: Continuously monitor the performance of the PPC ads, making adjustments to keywords, ad copy, and targeting to improve click-through rates and conversions.
6. A/B testing: Conduct split testing to compare different ad variations, landing pages, or targeting options to identify the most effective strategies.
7. Conversion tracking: Implement tracking mechanisms to measure the success of the PPC campaigns, such as setting up conversion goals and tracking codes.
8. Performance reporting: Provide regular reports to the client, summarizing key metrics like impressions, clicks, conversions, and return on ad spend (ROAS).
9. Campaign refinement: Collaborate with the client to analyze the performance data and make data-driven decisions to optimize the PPC campaigns further.
10. Ongoing support and maintenance: Offer ongoing support to the client, including monitoring ad performance, making necessary adjustments, and staying updated with industry trends and changes in advertising platforms
1. Name: A/B Testing Ad Copy
Description: Create two versions of ad copy for a specific campaign and test them simultaneously to determine which one performs better in terms of click-through rates and conversions.
Expected Outcome: Identify the most effective ad copy that resonates with the target audience, leading to higher click-through rates and increased conversions.
2. Name: Landing Page Optimization
Description: Analyze and optimize the landing pages associated with PPC campaigns to improve user experience, increase conversion rates, and reduce bounce rates. This can involve testing different layouts, headlines, call-to-action buttons, and overall design elements.
Expected Outcome: Enhanced landing page performance, higher conversion rates, and improved user engagement, resulting in increased ROI for PPC campaigns.
3. Name: Geo-Targeting Experiment
Description: Segment the target audience based on geographical locations and run separate PPC campaigns for each region. This experiment aims to determine if tailoring ad messaging and offers to specific locations can yield better results.
Expected Outcome: Increased relevance and personalization in ad campaigns, leading to higher click-through rates, improved conversion rates, and potentially lower cost per acquisition.
4. Name: Keyword Expansion
Description: Conduct thorough keyword research to identify new relevant keywords that can be added to existing PPC campaigns. Test the performance of these new keywords to determine if they can generate additional traffic and conversions.
Expected Outcome: Increased visibility and reach, capturing new audiences and potential customers, resulting in improved campaign performance and increased conversions.
5. Name: Ad Scheduling Optimization
Description: Analyze historical data to identify peak times and days when the target audience is most active and likely to convert. Adjust ad scheduling to focus budget and bids during these high-conversion periods.
Expected Outcome: Improved campaign efficiency, reduced wasted ad spend during low-activity periods, and increased conversions during peak times.
6. Name: Remarketing Campaign
Description: Implement a remarketing campaign to target users who have previously visited the website but did not convert. Create tailored ads to re-engage these users and encourage them to complete the desired action.
Expected Outcome: Increased conversion rates by re-engaging potential customers who have shown interest in the business, resulting in improved ROI for PPC campaigns.
7. Name: Competitor Analysis
Description: Conduct a comprehensive analysis of competitors’ PPC campaigns, including their ad copy, keywords, landing pages, and overall strategies. Identify areas where the business can differentiate itself and implement changes accordingly.
Expected Outcome: Improved competitiveness, better understanding of the market landscape, and the ability to position the business more effectively, resulting in increased click-through rates and conversions.
8. Name: Ad Extension Testing
Description: Experiment with different ad extensions, such as call extensions, site link extensions, or review extensions, to determine which ones resonate best with the target audience and drive higher engagement.
Expected Outcome: Increased visibility, improved ad performance, and enhanced user experience, leading to higher click-through rates and conversions.
9. Name: Mobile Optimization
Description: Optimize PPC campaigns specifically for mobile devices by creating mobile-friendly ad copy, ensuring fast-loading landing pages, and utilizing mobile-specific ad extensions. Test the performance of these mobile-optimized campaigns.
Expected Outcome: Improved user experience for mobile users, increased click-through rates, and conversions from mobile devices, resulting in better overall campaign performance.
10. Name: Budget Allocation Experiment
Description: Allocate the PPC budget differently across campaigns, ad groups, or keywords to test the impact on performance. This experiment aims to identify the most effective budget distribution to maximize ROI.
Expected Outcome: Improved budget allocation, optimized spending, and increased conversions, resulting in better overall campaign performance and ROI
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
