In this article, we’ve created a starter Freelance Pay-Per-Click Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Pay-Per-Click Specialist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Pay-Per-Click Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Pay-Per-Click Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their business goals, target audience, and advertising budget.
2. Keyword research: Conduct thorough research to identify relevant keywords and phrases that will drive targeted traffic to the client’s website.
3. Campaign setup: Create and set up PPC campaigns on platforms like Google Ads or Facebook Ads, including ad groups, ad copy, and targeting options.
4. Landing page optimization: Collaborate with the client to optimize landing pages to ensure they are compelling, relevant, and have clear call-to-actions.
5. Ad creation: Develop engaging and persuasive ad creatives that align with the client’s brand and messaging.
6. Bid management: Continuously monitor and adjust bids to maximize the client’s return on investment and achieve desired campaign goals.
7. Performance tracking: Regularly analyze campaign performance metrics, such as click-through rates, conversion rates, and cost per acquisition, to identify areas for improvement.
8. A/B testing: Conduct experiments by testing different ad variations, landing pages, or targeting options to optimize campaign performance.
9. Campaign optimization: Implement data-driven optimizations based on performance analysis and A/B testing results to improve campaign efficiency and effectiveness.
10. Reporting and analysis: Provide regular reports to the client, highlighting key performance indicators and insights, and make recommendations for further improvement
Experiment 1: A/B Testing Ad Copy
Description: Create two versions of ad copy for a specific campaign and test them simultaneously to determine which one performs better in terms of click-through rates and conversions.
Expected Outcome: By identifying the more effective ad copy, the specialist can optimize their campaigns and increase the overall performance of their pay-per-click advertising efforts.
Experiment 2: Landing Page Optimization
Description: Analyze the landing pages used in pay-per-click campaigns and make improvements to enhance user experience, increase conversion rates, and reduce bounce rates. This can involve testing different layouts, headlines, call-to-action buttons, or forms.
Expected Outcome: By optimizing landing pages, the specialist can improve the conversion rates of their campaigns, resulting in higher ROI and increased business growth.
Experiment 3: Targeting Refinement
Description: Review the targeting parameters used in pay-per-click campaigns and experiment with different audience segments to identify the most responsive and profitable ones. This can involve testing different demographics, interests, or geographic locations.
Expected Outcome: By refining targeting parameters, the specialist can optimize their campaigns to reach the most relevant audience, resulting in higher click-through rates, conversions, and ultimately, increased business growth.
Experiment 4: Bid Strategy Testing
Description: Test different bidding strategies, such as manual bidding, automated bidding, or target CPA bidding, to determine which approach yields the best results in terms of cost per click, conversion rates, and return on ad spend.
Expected Outcome: By identifying the most effective bidding strategy, the specialist can optimize their campaigns to achieve better performance and maximize their advertising budget.
Experiment 5: Ad Extension Testing
Description: Experiment with different ad extensions, such as call extensions, sitelink extensions, or review extensions, to determine which ones generate higher click-through rates, improve ad visibility, and drive more conversions.
Expected Outcome: By utilizing the most effective ad extensions, the specialist can enhance the visibility and appeal of their ads, resulting in increased click-through rates, conversions, and overall business growth.
Experiment 6: Remarketing Campaigns
Description: Implement remarketing campaigns to target users who have previously interacted with the specialist’s website or ads. Test different remarketing strategies, such as dynamic remarketing or sequential remarketing, to determine which approach generates the highest conversion rates and return on investment.
Expected Outcome: By leveraging remarketing campaigns effectively, the specialist can re-engage potential customers and increase the likelihood of conversions, leading to business growth and improved ROI
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
