In this article, we’ve created a starter Freelance Performance-Based Marketing Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Performance-Based Marketing Specialist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Performance-Based Marketing Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Performance-Based Marketing Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their goals, target audience, and marketing objectives.
2. Research and analysis: Conduct market research, competitor analysis, and audience segmentation to develop a comprehensive marketing strategy.
3. Campaign planning: Create a detailed plan outlining the marketing channels, messaging, and tactics to be used for the campaign.
4. Content creation: Develop engaging and persuasive content, including copywriting, graphic design, and video production.
5. Campaign execution: Implement the marketing campaign across various channels, such as social media, email marketing, and advertising platforms.
6. Performance tracking: Monitor and analyze the campaign’s performance using analytics tools to measure key performance indicators (KPIs) and make data-driven decisions.
7. Optimization: Continuously optimize the campaign based on performance insights, adjusting targeting, messaging, and tactics to improve results.
8. Lead generation: Generate leads through various strategies, such as lead magnets, landing pages, and lead nurturing campaigns.
9. Conversion optimization: Implement strategies to improve the conversion rate of leads into customers, such as A/B testing, user experience enhancements, and persuasive techniques.
10. Reporting and analysis: Provide regular reports to the client, highlighting campaign performance, ROI, and recommendations for further improvement
Experiment 1: A/B Testing Landing Page Design
Description: Create two different versions of the landing page for a client’s marketing campaign. Version A will have a traditional layout with a clear call-to-action, while Version B will have a more visually appealing design with interactive elements. Split the traffic evenly between the two versions and track the conversion rates.
Expected Outcome: By comparing the conversion rates of the two landing page versions, the freelance performance-based marketing specialist can determine which design is more effective in driving conversions. This experiment will provide insights into the optimal design elements to use in future campaigns, ultimately improving the client’s marketing efforts.
Experiment 2: Implementing Personalized Email Marketing Campaigns
Description: Develop a personalized email marketing campaign for a client, segmenting the target audience based on their preferences, demographics, and past interactions. Tailor the content and offers in the emails to match each segment’s interests and needs. Track the open rates, click-through rates, and conversion rates for each segment.
Expected Outcome: By personalizing the email marketing campaigns, the freelance specialist can expect to see higher engagement rates and conversions. This experiment will help identify the most effective strategies for reaching different segments of the target audience, leading to improved customer acquisition and retention.
Experiment 3: Testing Different Social Media Advertising Platforms
Description: Select two or more social media advertising platforms, such as Facebook, Instagram, LinkedIn, or Twitter, and run separate ad campaigns for a client’s product or service on each platform. Monitor the performance metrics, including impressions, click-through rates, and cost per conversion, for each platform.
Expected Outcome: By comparing the performance of the different social media advertising platforms, the freelance specialist can identify the most effective platform for reaching the client’s target audience. This experiment will help optimize the client’s advertising budget by focusing on the platform that generates the highest return on investment.
Experiment 4: Implementing Marketing Automation Tools
Description: Integrate marketing automation tools, such as HubSpot, Marketo, or Mailchimp, into the client’s marketing processes. Automate repetitive tasks, such as lead nurturing, email campaigns, and social media scheduling. Monitor the impact of automation on efficiency, lead generation, and customer engagement.
Expected Outcome: By implementing marketing automation tools, the freelance specialist can streamline the client’s marketing processes, saving time and resources. This experiment will likely result in increased efficiency, improved lead nurturing, and enhanced customer engagement, ultimately driving business growth.
Experiment 5: Conducting Customer Surveys and Feedback Analysis
Description: Develop and distribute customer surveys to gather feedback on the client’s products, services, and overall customer experience. Analyze the survey responses to identify areas for improvement and potential new opportunities. Implement changes based on the feedback received.
Expected Outcome: By actively seeking and analyzing customer feedback, the freelance specialist can gain valuable insights into the client’s strengths and weaknesses. This experiment will help identify areas for improvement, refine the client’s offerings, and enhance customer satisfaction, leading to increased customer loyalty and business growth
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
