In this article, we’ve created a starter Freelance Ppc Specialist Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Ppc Specialist role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
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The path towards better systems and processes in your Freelance Ppc Specialist role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Ppc Specialist Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to understand their goals, target audience, and budget for PPC advertising.
2. Keyword research: Conduct thorough research to identify relevant keywords that will drive targeted traffic to the client’s website.
3. Campaign setup: Create and set up PPC campaigns on platforms like Google Ads or Bing Ads, including ad groups, ad copy, and targeting settings.
4. Landing page optimization: Collaborate with the client to optimize landing pages to ensure they are aligned with the PPC campaigns and encourage conversions.
5. Ad creation: Develop compelling and engaging ad copy that effectively communicates the client’s value proposition and encourages clicks.
6. Campaign monitoring: Continuously monitor the performance of PPC campaigns, including click-through rates, conversion rates, and cost per click, to identify areas for improvement.
7. Performance analysis: Analyze campaign data to identify trends, patterns, and opportunities for optimization, such as adjusting bids, targeting, or ad placements.
8. A/B testing: Conduct split testing on ad variations, landing pages, or targeting settings to determine the most effective strategies for driving conversions.
9. Performance reporting: Provide regular reports to the client, summarizing campaign performance, key metrics, and recommendations for improvement.
10. Continuous improvement: Collaborate with the client to implement ongoing improvements to the PPC campaigns, based on data analysis and feedback, to maximize ROI and achieve business goals
Experiment 1: A/B Testing Ad Copy
Description: Create two versions of ad copy for a PPC campaign and split the audience to test which version performs better. Monitor the click-through rate, conversion rate, and overall campaign performance.
Expected Outcome: Identify the most effective ad copy that generates higher click-through rates and conversions, leading to improved campaign performance and increased ROI.
Experiment 2: Landing Page Optimization
Description: Revamp the landing page design, layout, and content to improve user experience and increase conversion rates. Implement changes such as clear call-to-action buttons, compelling headlines, and relevant content.
Expected Outcome: Enhanced user engagement, higher conversion rates, and improved lead generation, resulting in increased sales and revenue.
Experiment 3: Geo-Targeting Testing
Description: Run PPC campaigns targeting specific geographic locations to test the effectiveness of location-based targeting. Compare the performance of campaigns targeting different regions or cities.
Expected Outcome: Determine the most profitable geographic locations for advertising, allowing for optimized budget allocation and increased conversion rates in targeted areas.
Experiment 4: Keyword Expansion
Description: Conduct keyword research to identify new relevant keywords for PPC campaigns. Expand the keyword list and create new ad groups to target a wider audience.
Expected Outcome: Increased visibility and reach by targeting a broader range of keywords, leading to improved campaign performance, higher click-through rates, and increased conversions.
Experiment 5: Remarketing Campaigns
Description: Set up remarketing campaigns to target users who have previously visited the website but did not convert. Create tailored ads to re-engage these potential customers and encourage them to complete a desired action.
Expected Outcome: Improved conversion rates by re-engaging potential customers who have shown interest in the business, resulting in increased sales and revenue.
Experiment 6: Ad Extensions Testing
Description: Test different ad extensions, such as call extensions, site link extensions, or review extensions, to determine which ones have the most positive impact on click-through rates and conversions.
Expected Outcome: Increased visibility, higher click-through rates, and improved conversion rates by utilizing the most effective ad extensions, leading to improved campaign performance and ROI.
Experiment 7: Mobile Optimization
Description: Optimize PPC campaigns and landing pages for mobile devices to ensure a seamless user experience. Test different mobile ad formats and landing page designs to improve mobile conversion rates.
Expected Outcome: Enhanced user experience on mobile devices, increased mobile conversions, and improved overall campaign performance, as mobile traffic continues to grow.
Experiment 8: Competitor Analysis
Description: Conduct a thorough analysis of competitors’ PPC campaigns, including their ad copy, keywords, and landing pages. Identify areas where competitors are excelling and implement similar strategies or find gaps to exploit.
Expected Outcome: Gain insights into successful strategies used by competitors, allowing for the implementation of effective tactics to improve campaign performance, increase market share, and stay ahead in the industry
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
