In this article, we’ve created a starter Freelance Product Photographer Workflow Map that you can use to start planning out your product/service delivery and we’ve outlined a few examples of experiments that you can run in your Freelance Product Photographer role.
Ready to get started? Download the Workflow Map template or get in touch to discuss how a workflow coach could help you fast-track your business improvement.
Contents
The path towards better systems and processes in your Freelance Product Photographer role starts with mapping out your most important business processes. Being able to see your business processes laid out visually helps you to collaborate with your team on how to improve and grow. By repeating this collaboration process, you’ll develop a culture of continuous improvement that leads to a growing business and streamlined systems and processes that increase customer & staff experience.
To help you start mapping out your processes, we’ve developed a sample flow for a Freelance Product Photographer Workflow Map that you can use with your team to start clarifying your processes and then run Business Experiments so you can build a better business.
1. Initial consultation: Meet with the client to discuss their product photography needs, including the type of products, desired style, and any specific requirements.
2. Planning and preparation: Determine the logistics for the photoshoot, such as location, props, lighting, and equipment needed. Coordinate with the client to ensure all necessary products are available for the shoot.
3. Photoshoot: Conduct the actual photography session, capturing high-quality images of the client’s products according to the agreed-upon style and specifications.
4. Image selection and editing: Review and select the best images from the photoshoot. Edit and enhance the chosen images to ensure they meet the client’s expectations and align with their brand.
5. Client review and feedback: Share the edited images with the client for their review and feedback. Address any necessary revisions or adjustments based on their input.
6. Final image delivery: Provide the client with the finalized, high-resolution images in the preferred format (e.g., JPEG, PNG) and delivery method (e.g., online gallery, USB drive).
7. Invoicing and payment: Generate an invoice for the completed photography services and send it to the client. Follow up on payment and ensure all financial transactions are completed.
8. Client satisfaction follow-up: Reach out to the client after the delivery to ensure their satisfaction with the final images and overall experience. Address any additional concerns or requests they may have.
9. Testimonials and referrals: Request testimonials or reviews from satisfied clients to build a portfolio and attract future clients. Encourage clients to refer your services to others in need of product photography.
10. Continuous improvement: Reflect on the entire service/product delivery process, identify areas for improvement, and implement changes to enhance the overall client experience and the quality of your photography services
Experiment 1: Implement a referral program
Description: Create a referral program where existing clients are incentivized to refer new clients to your freelance product photography services. Offer a discount or a freebie for each successful referral. Promote the program through your website, social media channels, and email newsletters.
Expected Outcome: By implementing a referral program, you can increase your client base and generate more business through word-of-mouth marketing. This experiment aims to boost your revenue and establish long-term relationships with new clients.
Experiment 2: Offer package deals
Description: Create different package deals for your freelance product photography services, such as offering discounted rates for clients who book multiple shoots or bundle additional services like photo editing or retouching. Promote these package deals on your website and social media platforms.
Expected Outcome: By offering package deals, you can encourage clients to book more services with you, increasing your overall revenue. This experiment aims to attract new clients and incentivize existing clients to invest in additional services, ultimately streamlining your business operations.
Experiment 3: Automate client onboarding and communication
Description: Implement an automated system for client onboarding and communication. Use tools like email marketing software or customer relationship management (CRM) platforms to send automated welcome emails, project updates, and reminders to clients. Streamline your communication process to save time and improve client satisfaction.
Expected Outcome: By automating client onboarding and communication, you can save time and reduce manual administrative tasks. This experiment aims to improve client satisfaction by providing timely updates and reminders, ultimately allowing you to focus more on your core product photography work.
Experiment 4: Collaborate with complementary businesses
Description: Identify complementary businesses in the design and creative industry, such as graphic designers, web developers, or marketing agencies, and propose collaboration opportunities. Offer to provide product photography services for their clients or collaborate on joint marketing campaigns. Establish mutually beneficial partnerships that can expand your reach and attract new clients.
Expected Outcome: By collaborating with complementary businesses, you can tap into their existing client base and gain exposure to new potential clients. This experiment aims to increase your brand visibility, generate new leads, and foster long-term partnerships that can contribute to the growth of your freelance product photography business.
Experiment 5: Invest in professional development and equipment upgrades
Description: Allocate a portion of your budget to invest in professional development courses, workshops, or conferences related to product photography. Additionally, consider upgrading your equipment to stay up-to-date with the latest technology and industry standards. Continuously improving your skills and equipment can enhance the quality of your work and attract higher-paying clients.
Expected Outcome: By investing in professional development and equipment upgrades, you can enhance your expertise and offer higher-quality services to clients. This experiment aims to attract premium clients, increase your rates, and position yourself as a top-notch freelance product photographer in the industry
The above map and experiments are just a basic outline that you can use to get started on your path towards business improvement. If you’d like custom experiments with the highest ROI, would like to work on multiple workflows in your business (for clients/customers, HR/staff and others) or need someone to help you implement business improvement strategies & software, get in touch to find out whether working with a workflow coach could help fast-track your progress.
