CategoryNow

We look at some of the concerns our clients had before coming to work with us.

Our new app is a solution in search of a problem

O

In Short: Apps cost so much more than the sticker price. Plan your tech spend based on the highest ROI issues before you buy that beautiful, new, life-changing app or software deal. We’d never admit that it was the slick promo video or the recommendation from a productivity geek but, somehow, we ended up with an app that we’re trying to sell to train our staff how to use. Does it fit...

We can’t update our website ourselves

W

In Short: Set up your website so you have support now, access to make changes and freedom to move in the future. It often starts well. You meet with a talented designer who listens to your needs, speaking in the second-language of code 50% of the time, gives you a quote then designs you a website that works. For updates, you either sign an ongoing service package for hundreds of dollars per month...

We have a leaky sales funnel

W

In Short: If your sales process isn’t getting the conversions your company needs, take a step back, build a workflow map, get customer feedback and start testing new ideas. Marketing is expensive! You spend so much time and effort to get people to come to your website or book a sales discovery call and they’re not converting, not trialling, not buying. It’s at times like this...

We don’t know how to outsource

W

In Short: Outsourcing amplifies but be careful about what you’re amplifying. People make outsourcing seem easy and they’re lying. Some simple tasks do take more time to outsource than to do yourself. Some tasks present an over-sized risk to your company if the freelancer or contractor has bad intentions. If you can’t train, you might not be able to outsource. You can waste so...

We don’t have a content calendar

W

In Short: Plan the baseline for your posts and fill in the gaps with daily content. Sharing the work your company does in a natural, engaging way is an art. You want to be generous, funny, helpful but also not spend hours crafting content that might not move the needle in your business. Creating a content calendar helps your team plan out the framework for your consistent monthly content. You can...

We’ve outgrown Gmail and Outlook

W

In Short: Email processing can eat up the most valuable and energetic part of your day. Enhance your process or upgrade your system to empower your company’s growth. Gmail or Outlook got your company to where it is but your inbox is busting at the seams. Most of your employees spend the best hours of their morning responding to email, starting group emails, forwarding emails to each other...

Tasks are assigned everywhere

T

In Short: Having any structure for assigning tasks is like herding sheep but is worth setting up to bring more calm to your company. The golden rule? “Show the empathy to deliver tasks in the format that mainly suits them and partially suits you”. There are variable power and role dynamics in all organisations but most people are clear on who can give them tasks and to whom they can...

Can’t tell if my employees are working

C

In short: Remote work lends itself to a task-based work monitoring approach. Use tech and simple processes to see what your team is working on. It’s different running a business that is predominantly remote. You used to be able to walk past someone’s desk or have full-sight of their computer so you’d know if they weren’t working and you’d know if they weren’t...

We don’t have a knowledge base

W

In Short: Winning company cultures provide breathing space for employees to think longer-term, documenting what they do for other employees and new hires. When you’re considering the valuable IP that makes up your business, you need to value the documented systems, processes & business information that are included in your knowledge base. For most companies, only part of this...